What are Contact Lists
Contact lists are a collection of emails that you bring over to the AdRoll ABM platform so that we can match them to browser cookies and then target them with digital ads using Contact Targeting Campaigns, Facebook Campaigns, or you can exclude them from campaigns.
Contact Lists are an effective approach if you have an existing database of contacts that are part of an Account's buying committee. Targeting contact lists can help you engage key buyers regardless if that contact has visited your website or ads, or has engaged with your sales teams.
Your contact lists can come from different sources:
- First-party contacts you already have in your CRM or MAP.
- Third-party email lists you have purchased and have the right to engage.
- Website visitors who completed a fill-in lead form prior to tracking your website traffic with the Pixel.
- Website visitors with long sales cycles that were once part of your Website Audiences, but have fallen out of your set Audience Duration.
- Prospects who shared their contact information at an in-person event.
The main benefits of targeting contact lists are:
- Engaging known contacts with ads to complement your cross-channel contact nurturing programs.
- Unifying your first-party account and contact data with additional first and third-party data that comes to the table with to create a holistic contact profile.
- Aligning online and offline campaigns by deploying consistent and relevant messaging to the same contacts across multiple online and offline channels.
Types of Contact Lists available
You can add contact lists to the AdRoll ABM platform through two methods:
- Your existing HubSpot Contacts
- Your existing Salesforce Contacts
- Your existing Salesforce Leads
- Your existing Marketo Leads
Imported lists are pre-created contact lists that already exist in your own MAP (Marketo, Eloqua, or Pardot) that you will import to the AdRoll ABM platform as is.
Can only be edited from your MAP: Once imported you will not be able to edit the list logic through AdRoll ABM any changes to the list logic will be controlled from the source in your own MAP/CRM system.
Dynamic Sync: Changes to your source MAP/CRM data will dynamically sync to AdRoll ABM maintaining your list updated. The main downside of using imported contact lists is that you need to switch back and forth between your own MAP/CRM and the AdRoll ABM, and that you cannot enhance your contact lists with additional attributes offered by us, like account Journey Stage and Bombora account intent signals.
Enhanced Lists vs Imported Lists key differences
| Feature | Enhanced Lists | Imported Lists |
|---|---|---|
|
Dynamic sync |
Yes, dynamic sync is set by default. Lists cannot be set as static. Refreshes every 12 hours. |
Optionally, you can select static or dynamic sync. Refreshes every 24 hours. |
|
Edit Contact Lists within AdRoll ABM |
✅ |
❌ |
|
View contact details within AdRoll ABM |
✅ |
❌ |
|
Use HubSpot contacts and leads as source |
✅ |
✅ |
|
Use Salesforce contacts and leads as source |
✅ |
✅ |
|
Use Marketo leads as source |
✅ |
✅ |
|
Use Pardot, and Oracle contacts as a source |
❌ |
✅ |
|
Filter your existing CRM contacts with additional data:
|
✅ |
❌ |
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Minimum number of emails matched to cookies |
No minimum to create an enhanced contact list, but if you want to use the list to serve ads, the minimum is 100. |
The minimum to create the list is 100. |
View your Contact Lists in AdRoll ABM
- Log in to AdRoll ABM and navigate to Audiences > Contact Lists.
- You will find two tabs:
- Enhanced Lists: This tab will display the contact lists you have created natively in the AdRoll ABM using your own First-Party data from Salesforce, HubSpot, and Marketo, in combination with other data offered by AdRoll ABM.
- Imported Lists: This tab will display the contact lists that already existed in your MAP (Marketo, Eloqua, or Pardot) and that you have imported to AdRoll ABM as is.
For Enhanced Lists only, you will be able to see the contact details within the AdRoll ABM platform:
Contact-to-Cookie matching process
Once you add a new contact list to AdRoll ABM, we will match the email addresses to web browser cookies and this results in a specific number of matched cookies. It can take up to 72 hours to be ready before the cookies are matched to the email addresses and you can start displaying Ads by launching a Campaign. We match emails to cookies in three ways:
- AdRoll proprietary email and cross-device graph.
- Cookieless identifiers that enable advertising delivery on cookieless browsers such as Safari and Firefox.
- LiveRamp’s email and cross-device graph.
This multi-pronged approach gives us unparalleled match rates and reach across diverse inventory sources.
Contact data sources available
| Source | Description | Automatic sync available |
|---|---|---|
|
|
Manually upload a static CSV file including a list of email addresses. Click here to learn how. |
❌ |
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Create an Enhanced Contact List natively in AdRoll ABM combining your Salesforce contacts with Bombora Company Surge Intent and Journey Stages. Click here to learn how. |
✅ |
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Option 1: Create an Enhanced Contact List natively in AdRoll ABM combining your HubSpot contacts with Bombora Company Surge Intent and Journey Stages. Click here to learn how. Option 2: Import your pre-existing HubSpot contact lists to AdRoll ABM as is. Click here to learn how. |
✅ |
|
|
Option 1: Create an Enhanced Contact List natively in AdRoll ABM combining your Marketo Leads with third-party data offered by AdRoll. Click here to learn how. Option 2: Import your pre-existing Marketo Static and Smart Lists to AdRoll ABM as is. |
✅ |
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Import your existing email lists using the Oracle Eloqua Integration. |
✅ |
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Import your existing email lists using the Pardot Integration. |
✅ |
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Sync from API |
Import your existing email lists using our API. This is a customized solution, please reach out to your Account Manager to learn more. |
✅ |