Before you start, please keep in mind that you can add HubSpot contact lists to the AdRoll ABM platform in two different ways:
- Enhanced Contact Lists: You can create contact lists natively in the AdRoll ABM platform by bringing over your own HubSpot Contacts and filtering them with other data offered by us, like AdRoll Keyword Intent, Bombora Company Surge Intent, Journey Stages, AdRoll Company Attributes, and Marketo Contact and Account Level Activity. New contacts will refresh every 12 hours. New contacts will refresh every 12 hours. If you prefer this method, jump to this article.
- Imported Contact Lists: You can import your pre-existing HubSpot contact lists to the AdRoll ABM platform as is. New contacts will refresh every 24 hours. After importing a contact list, you can't edit it from the AdRoll ABM platform, nor can you filter the contacts using other data we offer. Continue reading to learn more.
Do you need help deciding which option is right for you?
If you need help deciding between Enhanced Contact Lists and Imported Contact Lists visit this help center article to learn the key differences.
How to import an existing HubSpot Contact List
You can import HubSpot Contact Lists and target them with digital ads. Importing HubSpot Contact Lists to the AdRoll ABM platform is a two-step process:
- Create your contact list directly in HubSpot.
- Import the contact list.
Before you start
-
Ensure that your HubSpot account is connected to the AdRoll ABM platform. Click here to learn how to complete the initial integration setup. If you have a HubSpot Free account, you will not be able to import Contact Lists to the AdRoll ABM platform.
- Depending on your package, after you import a HubSpot Contact List, you will be able to advertise to this list through:
We recommend a minimum of 1000 unique email addresses
We strongly suggest that your contact lists synced from HubSpot have at least 1,000 unique email addresses for optimal performance. Even though the technical minimum to run a contact targeting campaign is only 100 unique emails matched to a cookie, 100 is too small to yield optimal reach and ad performance. 🔎 Learn more about how Contact Lists work here.
Step 1: Create a Contact List in HubSpot
You can skip this step if you already have existing HubSpot contact Lists that you want to bring over to the AdRoll ABM platform.
- Log in to HubSpot and go to Contacts > Lists.
- Click Create list to build the list of contacts that you would like to bring over to the AdRoll ABM platform. You can find step-by-step instructions about how to create Contact Lists in this HubSpot help center article.
Step 2: Import Contact List to the AdRoll ABM platform
- Log in to AdRoll ABM, navigate to Audiences > Contact List and click Import Contact Lists.
- From the dropdown, select From Integrated App.
- Click the HubSpot card.
- Click the button labeled Import Lists to view all available HubSpot Contact Lists.
- Select the Contact List(s) that you wish to import and click Done.
After completing the steps above, you have successfully synced your selected HubSpot Contacts Lists over to the AdRoll ABM platform. If the lists you import are dynamic Contact Lists in HubSpot, they will update automatically in the AdRoll ABM platform.
Now that you have synced over your contact lists from HubSpot to the AdRoll ABM platform, you can engage or suppress this audience in your Campaigns or Playbooks.
Find HubSpot Imported Contact Lists
Log in to AdRoll ABM and go to Audiences > Contact Lists.
Your imported HubSpot Contact Lists will be listed under the tab Imported Lists and will automatically be named ending with '-hubspot' so that you can easily identify them by their name.
You can use the filter option Source to find only imported lists from HubSpot.
Data Sync
The data sync between the AdRoll ABM platform and HubSpot is scheduled daily at 9:00 am (UTC), any new lists created in HubSpot will appear as available to be imported to the AdRoll ABM platform after this daily sync.
After importing a list, we will complete the cookie-matching process, which can take up to 72 hours. You cannot use imported Contact Lists in your Ad Campaigns until this cookie-matching process is complete.
To confirm if a Contact List is ready to be used in Ad Campaigns, log in to your account, navigate to Audiences > Contact Audiences, and search your contact list name under Synced Audiences.
| Synced Audience Status | Description |
|---|---|
| Waiting for matches | You have successfully imported this list, and we are matching your contact email addresses to use browser cookies. This process can take up to 72 hours. |
| Ready to use | The cookie-matching process has been completed, and your Contact List is ready to be used in an Ad Campaign. |
| Audience too Small | The imported contact list has fewer than 100 email addresses and cannot be used in Ad Campaigns |
| Audience no longer Syncing | We are unable to update your imported contact list from HubSpot, either because this list has been deleted from HubSpot or has changed. |
To learn more about the process we use to ingest your CRM Contact Lists go to this Help Center article.
Troubleshooting
- Log in to AdRoll ABM and navigate to Integrations
- Confirm the HubSpot card says Connected
If the Hubspot Integration is not Connected, click Connect to complete the integration setup. Learn about it here.
If the HubSpot Integration is already Connected, confirm that you allow us to sync standard fields from HubSpot:
- Log in to AdRoll ABM and navigate to Integrations
- Click the HubSpot card
- Mark the checkbox 'Gain Access to powerful...' under HubSpot Data Sync Settings
- Click Save
FAQ
Why is the contact list size in the AdRoll ABM platform different than the list size in HubSpot?
The contact list size surfaced in the AdRoll ABM platform after email validation. It’s possible a HubSpot Contact List has invalid emails (e.g., not a recognized email format), which we skip ingesting.
What is the minimum number of emails required in a Contact List to run an Ad campaign?
Your contact list must contain a minimum of 100 emails for you to run a campaign in the AdRoll ABM platform.
How do I create Account Lists and Account Groups using HubSpot properties?
Creating account lists and groups using HubSpot properties is done in the Account List Builder in the AdRoll ABM Platform. For more information about how to use the AdRoll Account List Builder to create Account Lists and Account Groups, please refer to this Help Center article.