Contact List Builder: Data filters available

• AdRoll Contact Website Activity
• AdRoll Contact Advertising Activity
• AdRoll Account Website Activity
• AdRoll Account Advertising

• AdRoll Keyword Intent
• AdRoll Journey Stages
• AdRoll Journey Prediction
• AdRoll Company Attributes

• Marketo Lead fields
• Marketo Contact & Account Activity

• Salesforce Contact fields & Contact Activity
• Salesforce Lead fields
• Salesforce Account fields & Account Activity
• Salesforce Opportunity fields
• Salesforce Account Campaign fields
• Salesforce Contact Campaign fields

• HubSpot Contact properties & Contact Engagement
• HubSpot Company properties & Company Engagement
• HubSpot Deal properties

• Bombora Company Surge Intent Topics
• G2 Buyer Intent

Included except: AdRoll Company Attributes, Bombora Company Surge Intent, AdRoll Keyword Intent, and Website Activity not driven from the AdRoll ABM platform

Contact Website Activity from all website traffic*

• Page Views
• Page Views + URL
• Conversions

*Available for all packages except Account based Advertising

Contact Website Activity from Ad Driven Traffic*

• Ad Driven Page Views
• Ad Driven Page Views + URL
• Ad Driven Conversions

*Ad-Driven definition: A page view/visitor conversion by a contact within the lookback period (7, 14, 30, 60, or 90 days) whereby there was also at least 1 account impression in the 30 days prior to the page view/visit/conversion event, to any cookie within the same account.

• Contact Ad Clicks
• Contact Ad Impressions

Account Website Activity from all website traffic*

• Page Views
• Page Views + URL
• Unique Visitors
• Unique Visitors + URL
• Conversions

*Available for all packages except Account based Advertising

Account Website Activity from Ad Driven Traffic*

• Ad Driven Page Views
• Ad Driven Page Views + URL
• Ad Driven Conversions

*Ad-Driven definition: A page view/visitor conversion by an account within the lookback period (7, 14, 30, 60, or 90 days) whereby there was also at least 1 account impression in the 30 days prior to the page view/visit/conversion event, to any cookie within the same account.

Account Advertising Activity

• Account Ad Clicks
• Account Ad Impressions

AdRoll Keyword Intent*

• Intent Level*
• Intent Signal Recency*
• Keywords*

Filter your contact list using AdRoll Keyword Intent to view only contacts for which their account is showing interest in the keywords you are monitoring. To use this data source you will need to select your keywords. Learn how to in our AdRoll Keyword Intent guide.

*Not available for Account Based Advertising package

Journey Stages

Filter your contact list by Journey Stage, our data point that allows you to track the progression of the accounts in your Account Lists along their buying journey. Learn more about Journey Stages.

Journey Prediction

Filter your contact list by Journey Predictions. Journey Predictions uses a machine learning model to surface the accounts most likely to become an open opportunity/deal. Learn more about Journey Predictions.

AdRoll Company Attributes*

Filter your contact list using account-level firmographic attributes sourced by AdRoll ABM:

• Domain*
• Company Revenue*
• Company Size*
• Country (Account HQ location)*
• Company Industry*
• Technologies*
• SIC Code*
• SIC Description*
• NAIC Code*
• NAIC Description*

*Available for all AdRoll ABM packages except Account Based Advertising.

Marketo Lead fields

• Standard Marketo Lead fields: available automatically
  
• Custom Marketo Lead fields: available upon request
  

Reach out to Customer Support to enable specific custom Marketo Lead fields in your account.

• Marketo Account Activity
• Marketo Contact Activity

For example, Click Email, Form Filled, Interesting Moment Occurred, etc.

Salesforce Contact & Contact Activities

• Salesforce Contact fields
• Salesforce Contact Activity fields

Use this data source to add Contacts that already exist in your Salesforce instance based on your own Contact fields and Contact Activities. Your existing Salesforce fields within these objects will be available and searchable.

Please note that you cannot combine Salesforce Contacts and Lead filters in the same Contact List.

Salesforce Leads

Use this data source to add Leads that already exist in your CRM based on your own Lead fields.

Please note that you cannot combine Salesforce Contacts and Lead filters in the same Contact List.

Salesforce Account Fields & Account Activity

• Salesforce Account filters
• Salesforce Account Activity filters

Use this data source to add Contacts and Leads that already exist in your CRM based on your own Account fields and Activities.

Your existing Salesforce fields within the Account and Activity objects will be available and searchable.

Salesforce Opportunity 

Use this data source to add Contacts or Leads that already exist in your Salesforce instance based on your own Opportunity fields.

Your existing Salesforce fields within the Opportunity object will be available and searchable.

Salesforce Account Campaign Fields

Use this data source to add Contacts or Leads that already exist in your CRM instance based on your own Opportunity fields.

Your existing Salesforce fields within the Campaign object will be available and searchable.

Salesforce Contact Campaign Fields

When using the Salesforce Contact Campaign filter in an Enhanced Contact List, the list will pull only the contacts or leads under the Campaign Members.

The object is a junction object that connects a Campaign to a Lead or Contact. When you add a Lead or Contact to a Campaign, a Campaign Member record is created. This record stores information specific to that individual's involvement in the campaign (e.g., Status, Responded checkbox).

HubSpot Contact & Contact Engagement

• HubSpot Contact filters
• HubSpot Contact Engagement

Use this data source to add Contacts that already exist in your HubSpot instance based on your own Contact properties and engagement activities

Your existing HubSpot properties within these three objects will be available and searchable.

HubSpot Company Properties &  Company Engagement

• HubSpot Company Properties
• HubSpot Company Engagement

Use this data source to add Contacts that already exist in your HubSpot instance based on your own Company, and Deals properties.

Your existing HubSpot properties within three objects will be available and searchable.

HubSpot Deal Properties

Use this data source to add Contacts that already exist in your HubSpot instance based on your own Company, and Deals properties.

Your existing HubSpot properties within these three objects will be available and searchable.

Bombora Company Surge*

• Intent Level*
• Intent Signal Recency*
• Intent Topics*

Filter your contact list using intent signals to view only contacts for which their account is showing interest in your product category, your company or your competitors.

To use this data source you will need to select  your Intent Topics first. Learn how to in our Bombora Company Surge® Intent Data guide.

*Included for all packages except Account Based Advertising.

G2 Buyer Intent*

• Profile Views
• Category Views
• Alternatives Views
• Comparison

*Requires an active subscription with G2. Lear more.