When will my Contact Lists be ready to be targeted with ads?
After you your contact lists are saved in AdRoll, it may take up to 72 hours to sync and match the email addresses with cookies.
Depending on the size of your contact list, this process may be faster than 72 hours. Make sure you take this into consideration when planning the start date of your campaigns targeting Contact Lists.
How often are my dynamic Contact Lists refreshed?
For Enhanced Contact Lists, every 12 hours.
For Imported Contact Lists, every 24 hours.
How long will the cookies associated with a contact stay in the pool after I remove the contact from a list?
The cookies will stay in the pool for 120 days.
How many cookies will be matched to each email address in my list?
It is common and expected to match multiple cookies to each email address. For example, it is expected that if you upload a list of 1,000 email addresses, you will match a much larger cookie audience than 1,000. While the exact amount of cookies matched to an email address varies greatly based on how many devices, browsers, and locations a user is browsing with, anything from 3 to 10 cookies per user is the average.
Can I target Contact Lists with Web and Facebook campaigns?
Yes. For US advertisers, Contact Lists created with your email lists can be targeted on both Web Campaigns and Facebook/Instagram campaigns. We recommend using US-based email addresses to maximize the number of cookie matches. US-based email addresses match at a higher rate than non-US email addresses.
Can I target Contact Lists with Web campaigns outside of the US?
Outside of the US, Contact Lists have limited functionality on Web campaigns. We are working on building this functionality.
What permissions do I need to bring my email lists to the AdRoll ABM?
Import Contact Lists responsibly! It's important to respect the rights of your customers and prospects when engaging in online and offline marketing activities. It's your responsibility to make sure that you have the rights and permissions needed to upload your email lists onto the AdRoll ABM, including their consent where required. We suggest that you consult with your legal counsel.