UTC Time zone is used for all reports
The RollWorks platform and all report date stamps operate in UTC (Universal Time Coordinated)
The RollWork Granular Conversions Report (GCR) helps you understand the channels, campaigns, and ads that influence your conversions. View conversion journey details, such as time from first touch to conversion, or attributed touch points (receive a portion of credit for the conversion).
All conversions listed in the GCR are RollWorks-attributed conversions tracked during the selected date range. We consider RollWorks-attributed any conversion that occurred during the selected date range after a RollWorks ad was served to the converting user, within the last 30 days of the conversion date.
Example 1:
- Conversion date: Sep 5th 2024
- Ad Impression date to the same user: Aug 20th 2024
- This conversion will be listed in the GCR report because the conversion occurred within the date range and there was an ad impression within 30 days of the conversion event.
Example 2:
- Conversion date: Sep 30th 2024
- Ad Impression date to the same user: Aug 20th 2024
- This conversion will not be listed in the GCR report because even though the conversion occurred during the selected date range, the ad impression was not within 30 days of the conversion event.
Who can access
Access to create a GCR is available with all RollWorks packages.
| Your Package | Granular Conversions Report |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Not Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Included |
To find your current package, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
How to download a Granular Conversions Report
- Log in to RollWorks, go to Advertising > Reports
- Click the tab Scheduled Reports
- Click Granular Conversions
- Select the date range
- Click Export
The report could take up to an hour to arrive in your inbox depending on the amount of data and date range. If you have not received your report within one hour, check your Spam folder and add support@rollworks.com to your inbox safe sender list.
Schedule reports to be emailed to your team
Add users to your RollWorks account to send them reports
You can send scheduled reports to the email addresses of users that have been set up with access to your RollWorks account. To add additional users to your RollWorks accounts go to this help center article.
- Login to RollWorks, go to Advertising > Reports
- Click the tab Scheduled Reports
- Hover over the Granular Conversions and click Schedule
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Select the Frequency:
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- Daily: Previous day's data is delivered each day
- Weekly: Previous week's data is delivered each week on whichever weekday you choose
- Monthly: Previous month's data is delivered on the first day of each month
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Select the email recipients under Email to:
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- Select your email address to send the report to you only
- Select an additional email address if you want to send the report to additional recipients
- Select All to send the report to all the users set up in your RollWorks account
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- Click Schedule
Granular Conversions Report Metrics
Granular Conversions Report is not customizable
All the metrics listed below are the only metrics available within that report.
| Metric | Definition |
|---|---|
| Conversion Time | Date and time when the attributed conversion happened |
| Conversion Type |
This field indicates if the conversion is considered click-through or view-through:
|
| Attribution Credit |
This field indicates the type of credit assigned:
|
| Attributed revenue | Revenue for the attributed conversions (only populates if you specify a fixed conversion value) |
| Touchpoint timestamp | Date and time for the last preceding RollWorks touchpoint before the conversion event, such as an impression or click |
| Attributed conversions |
The number of conversions attributed to your RollWorks ads.
|
| AdRoll conversion ID | Unique identifier for the attributed or influenced conversion. |
| Last-touch attribution |
Field Value is TRUE or FALSE. Last touch attribution, also referred to as “last interaction” or “last-click,” is a type of marketing attribution model that gives 100% of a conversion's credit to the final touch or visit that occurred right before the eventual conversion. |
| Channel |
Name of the channel that served the converting ad:
|
| Campaign type |
The type of campaign/playbook that served the converting ad: Account Targeting, Web Retargeting, Contact Targeting, etc. |
| Is Playbook |
If the converted ad was served by a Playbook this value will be 1 |
| Playbook Name |
Name of the Playbook that served the converting ad. |
| Campaign | The type of campaign that served the ad |
| AdGroup | The AdGroup that served the converting ad. |
| Ad | The ad name that was served and resulted in a conversion. |
| Ad width | Width of the converting ad. |
| Ad height | Height of the converting ad. |
| Segment (audience) | The associated conversion audience. |
| External Data | Any custom data that you define in your Enhanced Conversion Tracking script will also be reported on your GCR as external data. In addition to order values, the most common variables passed back through Enhanced Conversion Tracking are order ID and user ID. |
| Device |
The device on which the conversion happened:
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| Country | If available (provided by the network/IP), the country where the conversion happened. Unavailable for Facebook |
| City | If available (provided by the network/IP), the city where the conversion happened. Unavailable for Facebook |
| First-touch timestamp | Date and Time when the first RollWorks touch occurred |
| Last-touch timestamp | Date and Time when the final RollWorks touch occurred |
| Days to Conversion (First Touch) | Number of days from first RollWorks touch to conversion |
| Days to Conversion (Last Touch) | Number of days from last RollWorks touch to conversion |
| Referrer URL | URL preceding the conversion |
| Email of the converted visitor as entered by the user in the conversion event (form fill) |
Troubleshooting Granular Conversions Report Errors
Empty Referrer URL and Email fields
Your Granular Conversions Report that you have received has an empty ‘Referrer URL’ and ‘Email’ fields or it has an ‘/’ sign instead of the value.
Possible causes
- This behavior might be related to pixel tracking of forms within an iframe and the automatic form tracking segment. According to the HubSpot documentation on Automatic Form Tracking, if your form is hosted on a different domain and embedded within an iframe, it may not function correctly with automatic form tracking. To learn more about Automatic Form Tracking in HubSpot go to this article
- Invalid emails - our system performs internal filtering to remove invalid emails
Workaround
Because the conversion form is loaded in the iFrame and interfering with the pixel on the website which stops him from collecting emails it is possible to implement an email tracking code via GTM.
To learn more about creating a manual conversion audience to track your HubSpot form submissions go to this article.
Maximize the number of conversions in the Granular Conversions Report checklist
- Opt-In for Email Data Collection. Go to this article to learn more
- Pixel is installed on all pages. Go to this article to learn more
- Conversion audiences are correctly defined. Go to this article to learn more
The GCR is not arriving to your email
In case your Granular Conversions Report is not arriving within 1 hour from the moment you have requested it please check the following:
- Check your spam folder
- Add our email support@rollworks.com and support@adroll.com to your inbox safe sender list
- Make sure that you have given us the correct email address to which the report should be sent
The Granular Conversions Report has no data
In case your Granular Conversions Report arrived with no data please check the following:
- Opt-In for Email Data Collection. Go to this article to learn more
- Pixel is installed on all pages. Go to this article to learn more
- Conversion audiences are correctly defined. Go to this article to learn more
- Make sure the date range you have set is correct and that it had conversions within that period