RollWorks’ Granular Conversions Report (GCR) helps you understand the channels, campaigns, and ads that influence your conversions. View conversion journey details, such as time from first touch to conversion, or attributed touchpoints (receive a portion of credit for the conversion).
RollWorks Attributed Conversions
All conversions listed in the Granular Conversions Report are RollWorks attributed conversions. Those are the conversions that occurred after a RollWorks ad was served to the converting user, within the last 30 days.
Who can access
Access to create a Granular Conversions Report is available with all RollWorks packages.
| Your Package | Granular Conversions Report |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Not Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Included |
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
How to download a Granular Conversions Report
- Log in to RollWorks, go to Advertising > Reports, and click the tab Scheduled Reports
- Click on the Granular Conversions Report
- Select the date range
- Click Export
The report could take up to an hour to arrive in your inbox depending on the amount of data and date range. If you have not received your report within one hour, check your Spam folder and add support@rollworks.com to your inbox safe sender list.
Schedule reports to be emailed to your team
Add users to your RollWorks account to send them reports
You can send scheduled reports to the email addresses of users that have been set up with access to your RollWorks account. To add additional users to your RollWorks accounts go to this help center article.
- Login to RollWorks, go to Advertising > Reports and click the tab Scheduled Reports
- Hover over the Granular Conversions Report name and click Schedule
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Select the Frequency:
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- Daily: Previous day's data is delivered each day
- Weekly: Previous week's data is delivered each week on whichever weekday you choose
- Monthly: Previous month's data is delivered on the first day of each month
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UTC Time zone is used for all reports
The RollWorks platform and all report datestamps operate in UTC (Universal Time Coordinated)
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Select the email recipients under Email to:
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- Select your email address to send the report to you only
- Select an additional email address if you want to send the report to additional recipients
- Select All to send the report to all the users set up in your RollWorks account
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- Click Schedule
Granular Conversions Report Metrics
Granular Conversions Report is not customizable
All the metrics listed below are the only metrics available within that report.
| Metric | Definition |
|---|---|
| Attributed conversions | The number of conversions attributed to your RollWorks ads based on your selected attribution model. If the impression or click is attributed the conversion, the value will be 1. |
| Ad | The ad that resulted in a conversion. |
| Ad height | Height of the converting ad. |
| Ad width | Width of the converting ad. |
| AdGroup | The AdGroup that served the converting ad. |
| Attribution conversion ID | The unique identifier for the attributed or influenced conversion. |
| Attribution credit | The type of credit assigned: attributed or influenced |
| Attribution model | The attribution model applied at the time of conversion. |
| Attributed revenue | Revenue for the attributed conversions (only populates if you specify a fixed conversion value) |
| Campaign | Name of the campaign that served the converting ad. |
| Campaign type | Name of the campaign type that served the converting ad. |
| Channel | Name of the channel that served the converting ad (Web, Facebook, Email). |
| Click-through conversion (CTC) | A goal completion that happens after someone clicks your ad. |
| Conversion time | When the conversion happened. |
| Conversion type | There are two types of conversions: click-through (CTC) and view-through (VTC). |
| Country/city | If available (provided by the network, unavailable on Facebook): the country and city where the conversion happened. |
| Days to conversion (first touch) | Time from first RollWorks touch to conversion (days). |
| Days to conversion (last touch) | Time from last RollWorks touch to conversion (days). |
| Device | The device on which the conversion happened. |
| Email of the converted visitor. | |
| External Data | Any custom data that you define in your Enhanced Conversion Tracking script will also be reported on your GCR as external data. In addition to order values, the most common variables passed back through Enhanced Conversion Tracking are order ID and user ID. |
| First-touch timestamp | When the first RollWorks touch occurred. |
| Is Playbook | When the converting ad was served by Playbook. |
| Last-touch timestamp | When the final RollWorks touch occurred. |
| Last-touch attribution | Last touch attribution, also referred to as “last interaction” or “last-click,” is a type of marketing attribution model that gives 100% of a conversion's credit to the final touch or visit that occurred right before the eventual conversion. Field Value is True or False. |
| Playbook Name | Name of the Playbook that served the converting ad. |
| Referrer URL | URL preceding the conversion. |
| Segment (audience) | The associated conversion audience. |
| Touchpoint timestamp | The last preceding RollWorks touchpoint, such as an impression or click. |
| View-through conversion (VTC) | A goal completion that happens after someone views your ad, but doesn’t click. |
Troubleshooting Granular Conversions Report Errors
Empty Referrer URL and Email fields
Your Granular Conversions Report that you have received has an empty ‘Referrer URL’ and ‘Email’ fields or it has an ‘/’ sign instead of the value.
Possible causes
- This behavior might be related to pixel tracking of forms within an iframe and the automatic form tracking segment. According to the HubSpot documentation on Automatic Form Tracking, if your form is hosted on a different domain and embedded within an iframe, it may not function correctly with automatic form tracking. To learn more about Automatic Form Tracking in HubSpot go to this article
- Invalid emails - our system performs internal filtering to remove invalid emails
Workaround
Because the conversion form is loaded in the iFrame and interfering with the pixel on the website which stops him from collecting emails it is possible to implement an email tracking code via GTM.
To learn more about creating a manual conversion audience to track your HubSpot form submissions go to this article.
Maximize the number of conversions in the Granular Conversions Report checklist
- Opt-In for Email Data Collection. Go to this article to learn more
- Pixel is installed on all pages. Go to this article to learn more
- Conversion audiences are correctly defined. Go to this article to learn more
The GCR is not arriving to your email
In case your Granular Conversions Report is not arriving within 1 hour from the moment you have requested it please check the following:
- Check your spam folder
- Add our email support@rollworks.com and support@adroll.com to your inbox safe sender list
- Make sure that you have given us the correct email address to which the report should be sent
The Granular Conversions Report has no data
In case your Granular Conversions Report arrived with no data please check the following:
- Opt-In for Email Data Collection. Go to this article to learn more
- Pixel is installed on all pages. Go to this article to learn more
- Conversion audiences are correctly defined. Go to this article to learn more
- Make sure the date range you have set is correct and that it had conversions within that period