UTC Time zone is used for all reports
The RollWorks platform and all report datestamps operate in UTC (Universal Time Coordinated).
The Campaign Performance Report helps you understand the performance of each individual campaign. You will be able to compare campaign metrics such as impressions, clicks, spend. That will help you to determine which campaigns are the most effective and which ones you should consider editing.
The report by default will include the following:
In addition to these default metrics for each ad creative, you will be able to add additional columns. Click here to learn how to customize this report.
Who can access
Access to create a Campaign Performance Report is available with all RollWorks packages.
| Your Package | Ad Performance Report |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Not Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Included |
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
How to download a Campaign Performance Report
- Log in to RollWorks, go to Advertising > Reports, and click the tab Scheduled Reports.
- Click on the Campaign Report.
- Select the date range.
- Click Export.
Schedule reports to be emailed to your team
Add users to your RollWorks account to send them reports
You can send scheduled reports to the email addresses of any users that have been set up with access to your RollWorks account. To add additional users to your RollWorks accounts go to this help center article.
- Login to RollWorks, go to Advertising > Reports and click the tab Scheduled Reports.
- Hover over the Campaign Performance Report name and click Schedule.
- Select the Frequency:
- Daily: Previous day's data is delivered each day.
- Weekly: Previous week's data is delivered each week on whichever weekday you choose.
- Monthly: Previous month's data is delivered on the first day of each month.
- Select the email recipients under Email to:
- Select your email address to send the report to you only.
- Select an additional email address if you want to send the report to additional recipients.
- Select All to send the report to all the users set up in your RollWorks account.
- Click Schedule.
Customize Report
The Campaign Performance Report is customizable. To adjust it to your needs you can do the following:
- Add or remove metrics as additional columns
- Adjust the order of columns
- Group data by campaign, ad groups, ads, and time interval.
Campaign Performance Report Metrics available
You can select the following columns to be included in your Campaign Performance Report:
| Column category | Metrics available |
|---|---|
| Performance |
|
| Video |
|
| Conversions |
|
You can also choose to Group your data by the following:
| Group by | Metrics available |
|---|---|
| Objects |
|
| Time |
|