If after launching a brand new campaign in RollWorks, it is not serving any impressions, follow the troubleshooting steps below:
Confirm your campaign has been running for 48 hours
This will allow for finalized metrics to reflect on the RollWorks platform. If after 48 hours the campaign still doesn’t start serving impressions, continue with the troubleshooting steps below.
Confirm your campaign dates
Verify the Start Date of your campaign and compare it with the date range you selected. Make sure the date range in the platform is set to the current date.
Verify your Audience size
If your target audience is too narrow, we recommend increasing the size of your audience and allowing more time for the RollWorks Pixel to track more users.
If you notice that there are no visitors tracked in your audience, please ensure that the RollWorks Pixel is firing on all pages on your website. You may review the status of the pixel on your website using PixelPal.
Verify the review status and size of your Ads
- Check the Status of the Ads: If the ad creatives uploaded to your Ad Library are not in line with our Ad Review Policies your campaign will fail our Ad Review Process and will not serve impressions. Click here to learn how to check the review status of your campaigns.
- Ensure you have uploaded all recommended ad sizes: If at a minimum you don’t upload all recommended ad sizes, your campaign might not serve impressions. Click here to learn the recommended ad sizes you should upload and use in your campaign.
Verify your Geotargeting Settings
If you have set your campaign Geotargeting settings to manual, please make sure that you are targeting the country/region from which your visitors are coming.
Let’s say you have 90% of visitors coming from the US, however, if you have set the Geogtargeting location to Canada, the campaign might not serve impressions.
- Make sure your Geotargeting settings are not too narrow.
- Make sure you are targeting the correct location.
Most Common Issues
Below is a list of the most common issues
| Issue | Troubleshooting steps |
|---|---|
| Your Campaign does not have active Ads |
Double-check that your campaign has active ads assigned. |
| Your Campaign or Ad Groups are paused |
Ensure that your Campaign, Ad Groups, and Ads are not marked as paused and have been launched. If your Campaign, Ad Groups, or Ads are set as 'paused' in the RollWorks platform you will have to unpause them first to resume serving ads. |
| Your Campaign, Ad Groups, or Ads are paused |
Ensure that your Campaign, Ad Groups, and Ads are not marked as paused and have been launched. If your Campaign, Ad Groups, or Ads are set as 'paused' in the RollWorks platform you will have to unpause them first to resume serving ads. |
| Your Campaign or Ad Groups start date is set in the future |
Confirm the start date of your Campaign and Ad Groups. If your Campaign or Ad Groups have a start date set to begin in the future, adjust the start date to begin immediately. |
| Your Campaign or Ad Groups are marked as completed |
Confirm that your Campaign or Ad Groups are not marked as completed (reached the specified end date). If your campaign is marked or Ad Group is as completed and should be serving ads, edit your Campaign or Ad Group to set an end date that is in the future. |
| Your Campaign or Ad Groups are marked as suspended |
Confirm that your Campaign or Ad Groups are not marked as suspended (this is typically due to a billing or content issue). If they are suspended reach out to the RollWorks Customer Support team. |
| Your website has recently changed |
Confirm that your targeted Website Audiences are still collecting visitors. If your website has changed recently, the RollWorks Pixel or your website URLs could have been affected, which can cause your Website Audiences to zero after some time. |
| Your website has low traffic |
If your website has low traffic, we recommend targeting your 'All Visitors' Website Audience, at least to start. The more data we are able to collect initially about your visitors' behavior as they interact with your campaign, the more we'll be able to optimize for performance later. |
| Your target audience is too specific |
If you are targeting a very specific Website Audience with your campaign, confirm that your target visitor audience has had enough time to grow and collect visitors. If no one has visited the specific URL used to set up your target audience, we won't have anyone to serve ads. Your ability to focus your campaign depends on your site traffic. If your total audience size is between 1,000 - 10,000 monthly unique visitors (MUV), keep the scope of your campaign more general. We recommend running specific campaigns only if you have 10,000 or more MUV. |
Still need help?
If after completing all the troubleshooting steps in this article your brand new campaign is still not serving impressions, reach out to the RollWorks Customer Support Team.