How to Upload and Edit Ads

Anna Forlenza

Updated October 23, 2025 18:34

Upload new Ads

Watch this 5 minute video to learn how to upload ads to the AdRoll ABM platform or continue reading this article for step-by-step instructions.

Log in to AdRoll ABM and navigate to Advertising > Ad Library
Click Upload and drop your Ad files or browse your computer
Enter a Name for your Ad
Enter the Destination URL where the ads will direct a user upon clicking on the ad.
- - - We support Google Analytics UTM Parameters. Learn more about how to set up UTM parameters in this article.
Click Save

Any Ads that you add to the AdRoll ABM platform will be stored in your Ad Library Advertising > Ad Library and you can search for your Ads by name or use several filter options.

Use a naming convention when uploading ads to the AdRoll ABM platform

We recommend giving the same name to all Ads with the same messaging without including Ad size. All reporting can be filtered by Ad size regardless of the name. If you want to be able to report on an Ad message as a whole, keeping them the same will make this easier.

Edit Existing Ads

To find your existing Ads in the AdRoll ABM platform, log in to AdRoll ABM and navigate to Advertising > Ad Library. In the Ad Library, you can search for your Ads by name or use several filter options.

To edit an individual Ad, hover over the Ad name and click Edit:

Ad Type	What can I edit?
Web Ads	'Ad Name' 'Destination URL'
Facebook Ads	'Ad Name' 'Destination URL' The Facebook Text that accompanies your Ad image Select the call to action you would like to apply to your Ad When you edit and save an active Facebook Ad, a duplicate will automatically be made.

Ad Type

What can I edit?

Web Ads

'Ad Name'
'Destination URL'

Facebook Ads

'Ad Name'
'Destination URL'
The Facebook Text that accompanies your Ad image
Select the call to action you would like to apply to your Ad

When you edit and save an active Facebook Ad, a duplicate will automatically be made.

To edit multiple ads in bulk Log in to AdRoll ABM t and navigate to Advertising > Ad Library to see a list view of all your existing Ads.

You can use the search function to search for Ads that include a specific Naming convention.

Bulk edit option	Instructions
Bulk Edit Destination URLs	Select all the Ads you want to update Click Edit Enter the new Destination URL field Click Apply to all ads Click Save
Bulk Edit Facebook Text	Select all the Ads you want to update Click Edit Enter the new Facebook Text and click Save Click Apply to all ads Click Save
Bulk Edit Facebook Buttons	Select all the Ads you want to update Click Edit Click Button Select the call to action you would like to apply to your Ad Click Apply to all ads Click Save

Bulk Pause/Resume ads

To Bulk Pause/Resume Ads follow the steps below:

Go to the Ad Library.
Select the ads you wish to Pause/Resume.
Click on Pause/Resume Ad Everywhere.

As a result, all of the selected ads will get Paused/Resumed on any campaign to which they were assigned.

Swapping out ads in a Playbook

Click here to learn how to swap out ads in an active Playbook.

Ad Formats Supported

We support different ad formats depending on your package. Click the name of the ad format below to learn more.

Ad Category	Ad Formats supported
Web ads	Image web ads Native web ads HTML5 rich media web ads Video web ads Third-party ads
Facebook & Instagram ads	Single image ads Video ads
LinkedIn ads	Sponsored content single-image ads are available when you launch and manage Linkedin Campaigns directly from the AdRoll ABM platform.
LinkedIn ads	All existing LinkedIn ad formats are available when you push AdRoll Audiences to LinkedIn.

Ad Policies and Editorial Guidelines

All Ads and website landing pages added to the AdRoll ABM platform go through our Ad Review Process to ensure that they align with industry guidelines and policies. Please visit the Advertising Policies section in the Help Center to learn more.