Image Web Ads Guide

What are Image Web Ads?

Image ads are the most common type of display ad. They consist of a single file, minimal animation, and one landing page. Image ads have a background graphic, a business logo, and a call-to-action. We recommend these as an essential part of every campaign.


What sizes are supported for Image Web Ads?

We recommend that you have the following six most popular ad sizes, at minimum. The more ad sizes you upload, the more reach your campaign will have and the better it will perform.


Placement Size
Desktop, Mobile (phone/tablet) 300 x 250
Desktop, Mobile (phone/tablet) 300 x 600
Desktop, Mobile (phone/tablet) 728 x 90
Desktop, Mobile (phone/tablet) 320 x 50
Desktop, Mobile (phone/tablet) 160 x 600
Desktop 970 x 250


RollWorks also supports the following ad sizes:

  • Banner:
  • Large Rectangle: 336×280
  • Mid Square: 200×200 
  • Square: 250×250
  • Small Rectangle: 180×150


Image Web Ads Specifications

Type Specs

Supported File Types

  • JPG
  • PNG
  • GIF
  • GIF up to 30 seconds, 15-20 fps, no looping

Maximum File Size

  • Limited to 150KB

Destination URL 

  • Limited to 1,024 characters
  • Do not use redirecting URLs
  • URLs can't direct to a payment processor like PayPal.
  • URLs can't direct to a video, for example, a video on or Dailymotion.
  • Includes your UTM Parameters
  • Macros are permitted



How do I upload my Image Web Ads to RollWorks?


  • Drop the file or click Browse to select a properly sized ad.
  • Enter the following fields: 
      • Name
      • Destination URL
  • Click Upload and choose the file.

Once the Ads are approved, these new Ads can be used for your campaigns in the RollWorks Platform.


How do I troubleshoot my Image Web Ads?

There are a couple of items that you can check if you are having issues with your image web ads:

  • Make sure that your logo is on the creative image.
  • The landing page must include a link to the homepage and/or site privacy policy.
  • The destination URL should not redirect to a different website or redirect to a video, for example, a video on Dailymotion or
  • GIF Ads cannot loop endlessly or be longer than 30 seconds.
  • Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.
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