Image Web Ads Guide

What are Image Web Ads?

Image ads are the most common type of display ad. They consist of a single file, minimal animation, and one landing page. Image ads have a background graphic, a business logo, and a call-to-action. We recommend these as an essential part of every campaign.

 

What sizes are supported for Image Web Ads?

We recommend that you have the following six most popular ad sizes, at minimum. The more ad sizes you upload, the more reach your campaign will have and the better it will perform.

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RollWorks also supports the following ad sizes:

  • Banner:
  • Large Rectangle: 336×280
  • Mid Square: 200×200 
  • Square: 250×250
  • Small Rectangle: 180×150

 

What creative specs are supported for Image Web Ads?

Supported File Types

  • JPG
  • PNG
  • GIF
  • GIF up to 30 seconds, 15-20 fps, no looping

Maximum File Size

  • Limited to 150KB

Destination URL 

  • Limited to 1,024 characters
  • Do not use redirecting URLs
  • URLs can't direct to a payment processor (for example PayPal), or video (for example YouTube)
  • Includes your UTM Parameters
  • Macros are permitted

 

 

How do I upload my Image Web Ads to RollWorks?

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  • Drop-in or select ‘Browse’ to select a properly sized ad.
  • Enter the following fields: 
      • Name
      • Destination URL
  • Click 'Upload' and choose the file.

Once the Ads are approved, these new Ads can be used for your campaigns in the RollWorks Platform.

 

How do I troubleshoot my Image Web Ads?

There are a couple of items that you can check if you are having issues with your image web ads:

  • Make sure that your logo is on the creative image.
  • The landing page must include a link to the homepage and/or site privacy policy.
  • The destination URL should not redirect to a different website or redirect to a video, for example, a YouTube video.
  • GIF Ads cannot loop endlessly or be longer than 30 seconds
  • Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.
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