Geotargeting Settings for Web Campaigns

Location Geotargeting

When launching an advertising campaign location targeting will serve ads to users in that specific location and not based on the company headquarters location or physical company offices.

Location targeting can be done at the AdGroup level, allowing you to divide a campaign with the same budget across different locations for localized ads. 

Adjust your Campaign Locations

To edit the Location Targeting of an existing campaign:

• Go to this page or navigate to Advertising > Campaigns & Playbooks.

• Click the Campaigns tab and click on the campaign name you want to adjust.

• Click Edit.
• Scroll down to Configure AdGroup
• Scroll down to Locations, and toggle Manually Target Locations
• Add/exclude locations by:
  • Country
  • Region/State
  • City
  • Zip Code (US/CA only)
• Scroll down to the bottom of the AdGroup and click Done.

Location Targeting By Country

You can select a single or multiple countries as your location filter in campaign. 

The following guides have step-by-step instructions to launch a Web Campaign and set up Locations by country:

• Account Targeting Campaign Guide
• Website Retargeting Campaign Guide
• Lookalike Targeting Campaign Guide
• Contact Targeting Campaign Guide

Granular Locations: City, State, US zip code

Granular Locations Targeting based:

• Zip Code
• City
• Region / US State

You can paste up to 100 comma-separated zip codes into the location targeting field. For more than 100, upload in batches of 100 to avoid validation issues.

Global Region Locations: AMER, APAC, EMEA, etc

Global regions are not available as a filter within Campaign settings :

• EMEA (Europe, the Middle East, and Africa)
• NA (North America)
• LATAM (Latin America)
• APAC (Asia-Pacific)

As a workaround, select all the countries in a region individually.