Geotargeting Settings for Web Campaigns

When launching an advertising campaign, location targeting will serve ads to users in that specific location and not based on the company headquarters location or physical company offices.

Location targeting can be done at the AdGroup level, allowing you to divide a campaign with the same budget across different locations for localized ads. 

Best Practices for Geotargeting

When setting up your campaign, keep your location list focused. Targeting too many places at once can make it harder for your ads to deliver effectively. Use these tips to get the best results:

Keep it Relevant

• Start with the regions that matter most to your business. Adding too many countries, cities, or ZIP codes can spread your budget too thin and limit performance. It’s better to target fewer, high-value locations than a long list of low-volume ones.

Group by Region

• If you’re advertising in several areas, create separate campaigns or ad groups for each region. For example, if you’re targeting specific ZIP codes across multiple states, group them by geographical regions such as the Pacific, Midwest, East Coast, etc. This helps you manage budgets, optimize bids, and compare performance by area.

Watch Your Budget

• Make sure your budget is large enough to support all your targeted regions. If you split a small budget across too many locations, you might not gather enough data for optimization.

Avoid Overlapping Targets

• Don’t target both a country and the states or cities within it at the same time. This can create overlap and make reporting less clear.

Check Include and Exclude Lists

• Be careful when using both include and exclude settings. Overlapping lists can cancel each other out and block your ads from showing in the right places.

Adjust your Campaign Locations

To edit the Location Targeting of an existing campaign:

• Go to this page or navigate to Advertising > Campaigns & Playbooks.

• Click the Campaigns tab and click on the campaign name you want to adjust.

• Click Edit.
• Scroll down to Configure AdGroup
• Scroll down to Locations, and toggle Manually Target Locations
• Add/exclude locations by:
  • Country
  • Region/State
  • City
  • Zip Code (US/CA only)
• Scroll down to the bottom of the AdGroup and click Done.

Location Targeting By Country

You can select a single or multiple countries as your location filter in the campaign. 

The following guides have step-by-step instructions to launch a Web Campaign and set up Locations by country:

• Account Targeting Campaign Guide
• Website Retargeting Campaign Guide
• Lookalike Targeting Campaign Guide
• Contact Targeting Campaign Guide

Granular Locations: City, State, US zip code

Granular Locations Targeting based:

• Zip Code
• City
• Region / US State

You can paste up to 100 comma-separated zip codes into the location targeting field. For more than 100, upload in batches of 100 to avoid validation issues.

Global Region Locations: AMER, APAC, EMEA, etc

Global regions are not available as a filter within Campaign settings :

• EMEA (Europe, the Middle East, and Africa)
• NA (North America)
• LATAM (Latin America)
• APAC (Asia-Pacific)

As a workaround, select all the countries in a region individually.