When launching an advertising Web Campaign with RollWorks, you will select your desired geotargeting within the Campaign settings to define the location of the users you want to target.
Geotargeting is based on the user location
Geotargeting is based on the location of the individual user targeted. It is not based on the company headquarters or physical company location.
By Country
You can select a single or multiple countries as your geotargeting filter in a Web Campaign.
The following guides have step-by-step instructions to launch a Web Campaign and set up geotargeting by country:
- Account Targeting Campaign Guide
- Website Retargeting Campaign Guide
- Lookalike Targeting Campaign Guide
- Contact Targeting Campaign Guide
Granular Geotargeting: City, State, US zip code
Granular geotargeting based on Zip Code, City, or State is available available under Campaign Audience Settings.
Granular geotargeting is not available for Playbooks
While RollWorks Web Campaigns include granular geotargeting (Zip Code, City, and State) as a default feature, Playbooks only include geotargeting by country. Learn more about Playbooks.
Global Region Geotargeting: AMER, APAC, EMEA, etc
Global regions are not available as a filter within Campaign settings :
- EMEA (Europe, the Middle East and Africa)
- NA (North America)
- LATAM (Latin America)
- APAC (Asia-Pacific)
You can manually select all the countries that make up a Global Region individually.