AdGroups

AdGroups allows you to break down your campaign into different subsets. At a minimum your Campaign will have one AdGroup, but you can create as many as needed.

AdGroups provide flexibility in campaign management and allow for more targeted advertising strategies within a single campaign and a shared budget.

Please note that AdGroups are not supported for Playbooks.

B2B AdGroup Example

For example, if you're hosting a live webinar, you can launch a Web Retargeting Campaign and create a specific AdGroup to:

• Serve specific ad sets promoting your webinar within your web retargeting campaign budget.
• Define a custom schedule to stop serving ads for your webinar after the webinar starts, all while maintaining your general retargeting campaign running as usual.
• Define the specific audiences that should be targeted to attend your webinar:
  • Traffic that has visited your webinar landing page using a Website Audience.
  • Email lists from previous webinar registers.
  • People who have submitted a form on your website to attend the webinar.

AdGroup Settings

• Select a specific creative ad set.
• Run ads set on a custom schedule.
• Target and exclude a particular audience.
• Exclude Web Environments: Desktop, Mobile Web, Mobile App.
• Target a specific location.
• Measure individual advertising performance for each AdGroup.

AdGroup Limitations

• Your Campaign Budget is shared fluidly among all AdGroups. This is controlled by our bidding algorithm BidIQ. Learn more.
• You cannot allocate specific budgets for different AdGroups.
• If selected, General Exclusions settings are applied to all AdGroups.
• If selected, Campaign-specific placement exclusions are applied to all AdGroups.