After completing the Initial installation of the AdRoll<>Pardot Integration (also known as Salesforce Marketing Cloud Account Engagement) you will be able to import your Contact Lists to AdRoll to target or exclude them using the following types of campaigns:
We recommend a minimum of 1,000 unique contacts
We strongly suggest that your contact lists have at least 1,000 unique email addresses for optimal performance. Even though you may be able to run a contact targeting campaign with 100 unique emails that match a cookie this audience is too small to yield optimal reach and ad performance. 🔎 Learn more about how Contact Audiences work.
Who can access
In order to access the Pardot Integration you must have the following:
- A Pardot Subscription that includes Business Units (Advanced or Premium). Click here to find your Edition.
- Any paid AdRoll subscription package
Based on your AdRoll package you may have access to different types of campaigns to activate imported Pardot Contact Lists
| Your Package | Importing Pardot Contacts to AdRoll |
|---|---|
| Standard Advertising | Included - for Web Contact Targeting only |
| Advanced Advertising | Included - for Web Contact Targeting only |
| ABM | Included - for Facebook Contact Targeting only |
| ABM with Advanced Advertising | Included - both for Web Contact Targeting and Facebook Contact Targeting |
| Starter (Legacy) | |
| Standard (Legacy) | |
| Professional (Legacy) | |
| Ultimate (Legacy) | |
| Free Tier | Not included |
To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.
Step 1: Create a Contact List in Pardot
You can skip this step if you already have existing Pardot contact Lists that you want to bring over to AdRoll. Any Contact List that you have created in Pardot is eligible to be imported into AdRoll.
- Log in to Pardot and click Lists and Create.
- Learn more about how to create Contact Lists in Pardot in their help center.
Step 2: Import Contact List to AdRoll
- Log in to AdRoll ABM, navigate to Integrations > CRM & Marketing Automation > Pardot
- Click the button labeled Import Lists to view all available Pardot Contact Lists
- Select the Contact List(s) that you wish to import and click Done
After completing the steps above, you have successfully synced your selected Pardot Contacts Lists over to AdRoll. If the lists you import are dynamic Contact Lists in Pardot, they will update automatically in AdRoll.
Now that you have synced your contact lists from Pardot to AdRoll, you can engage or suppress this audience in your AdRoll Ad Campaigns.
Find Pardot Contact Lists
Log in to AdRoll ABM and go to Audiences > Contact Lists
Your imported Pardot Contact Lists will be listed under Imported Audiences. You can use the 'Source' filter to find any Pardot Contact List synced into AdRoll.
Data Sync
The data sync between AdRoll and Pardot is scheduled daily at 15:00 (UTC); any new lists created in Pardot will appear as available to be imported to AdRoll after this daily sync.
After importing a list, AdRoll will complete the cookie-matching process, which can take up to 72 hours. You cannot use imported Contact Lists in your Ad Campaigns until this cookie-matching process is complete.
To confirm if a Contact List is ready to be used in Ad Campaigns log in to AdRoll ABM:
- Navigate to Audiences > Contact Lists
- Under Imported Lists, use the filter Source = Pardot to view Pardot contact lists only.
- Or search your contact list name.
| Synced Audience Status | Description |
|---|---|
| Waiting for matches | You have successfully imported this list and AdRoll is matching your contact email addresses to use browser cookies. This process can take up to 72 hours. |
| Ready to use | The cookie-matching process has been completed and your Contact List is ready to be used in an Ad Campaign. |
| Audience too small | The imported contact list has less than 100 email addresses and cannot be used in AdRoll Ad Campaigns |
| Audience no longer syncing | AdRoll is unable to update your imported contact list from Pardot, either because this list has been deleted from Pardot or has changed. |
To learn more about the AdRoll process we use to ingest your CRM Contact Lists go to this Help Center article.
FAQ
Can I see AdRoll data and reports directly in Pardot?
At this time, the Pardot Integration with AdRoll does not sync AdRoll data into Pardot.
What type of Advertising campaigns can I launch using Pardot contact lists?
You can launch the following types of advertising campaigns using Pardot contact lists: