After completing the Initial installation of the RollWorks<>Oracle Eloqua Integration you will be able to import your Contact Lists to RollWorks to target or exclude them using the following types of campaigns:
We recommend a minimum of 1,000 unique contacts
We strongly suggest that your contact lists have at least 1,000 unique email addresses for optimal performance. Even though you may be able to run a contact targeting campaign with 100 unique emails that match a cookie this audience is too small to yield optimal reach and ad performance. 🔎 Learn more about how Contact Audiences work.
Who can access
In order to access the Oracle Eloqua Integration you must have the following:
- Oracle Eloqua Subscription: Basic, Standard, or Enterprise
- Any paid RollWorks subscription package
Based on your RollWorks package you may have access to different types of campaigns to activate imported Eloqua Contact Lists
| Your Package | Importing Oracle Eloqua Contacts to RollWorks |
|---|---|
| Standard Advertising | Included - for Web Contact Targeting only |
| Advanced Advertising | Included - for Web Contact Targeting only |
| ABM | Included - for Facebook Contact Targeting only |
| ABM with Advanced Advertising | Included - both for Web Contact Targeting and Facebook Contact Targeting |
| Starter (Legacy) | |
| Standard (Legacy) | |
| Professional (Legacy) | |
| Ultimate (Legacy) | |
| Free Tier | Not included |
Step 1: Create a Contact List in Oracle Eloqua
You can skip this step if you already have existing Oracle Eloqua segments that you want to bring over to RollWorks.
Terminology
Segments in Oracle Eloqua are the equivalent of Contact Lists in RollWorks
- Log in to Oracle Eloqua and navigate to Audience > Segments
- Click Create a new Segment
- Visit this Oracle Eloqua article to learn how to create segments
Step 2: Import Contact List to RollWorks
Log in to RollWorks, navigate to Integrations > CRM & MAP Integrations, and click the Oracle Eloqua card.
- Click the button labeled Import Lists to view all available Oracle Eloqua Contact Lists.
- Select the Contact List(s) that you wish to import and click Done.
After completing the steps above you have successfully synced your selected Oracle Eloqua segments over to RollWorks as Contact Lists. If the lists you import are dynamic Contact Lists in Oracle Eloqua they will update automatically in RollWorks.
Now that you have synced over your contact lists from Oracle Eloqua to RollWorks, you can engage or suppress this audience in your RollWorks Ad Campaigns.
Find your Oracle Eloqua Contact Lists
The data sync between RollWorks and Oracle Eloqua is scheduled daily at 15:00 (UTC), any new lists created in Oracle Eloqua will appear as available to be imported to RollWorks after this daily sync. After importing a list, RollWorks will complete the cookie-matching process, which can take up to 72 hours. You cannot use imported Contact Lists in your Ad Campaigns until this cookie-matching process is complete.
To find your Oracle Eloqua Contact lists in RollWorks:
- Log in to RollWorks and go to Audiences > Contact Lists.
- Under Imported Audiences use the filter Source = Oracle Eloqua to view Oracle Eloqua contact lists only.
- Or search your contact list name.
To confirm if a Contact List is ready to be used in Ad Campaigns login to RollWorks use the Synced Audience Status:
| Synced Audience Status | Description |
|---|---|
| Waiting for matches | You have successfully imported this list and RollWorks is matching your contact email addresses to use browser cookies. This process can take up to 72 hours. |
| Ready to use | The cookie-matching process has been completed and your Contact List is ready to be used in an Ad Campaign. |
| Audience too Small | The imported contact list has less than 100 email addresses and cannot be used in RollWorks Ad Campaigns |
| Audience no longer Syncing | RollWorks is unable to update your imported contact list from Oracle Eloqua, either because this list has been deleted from Oracle Eloqua or has changed. |
To learn more about the RollWorks process we use to ingest your CRM Contact Lists go to this Help Center article.
Troubleshooting
If you are unable to sync segments from Oracle Eloqua to RollWorks as contact lists we suggest confirming that the integrating user is set up in one of the following security groups to grant RollWorks read access to Contact Lists and Contact emails:
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- "Basic Users - Marketing"
- "Advanced Users - Marketing"
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FAQ
Can I see RollWorks data and reports directly in Oracle Eloqua?
At this time the Oracle Eloqua Integration with RollWorks does not sync RollWorks data into Oracle Eloqua.
What is the minimum amount of emails required in a Contact List to run an Ad campaign?
We strongly suggest that your contact lists have at least 1,000 unique email addresses for optimal performance. Even though you may be able to run a contact targeting campaign with 100 unique emails that match a cookie this audience is too small to yield optimal reach and ad performance.
What type of Advertising campaigns can I launch using Oracle Eloqua contact lists?
You can launch the following types of advertising campaigns using Oracle Eloqua contact lists:
Why is the contact list size in RollWorks different than the list size in Oracle Eloqua?
The list size surfaced in RollWorks is after email validation. It’s possible an Oracle Eloqua Contact List has invalid emails (e.g., not a recognized email format) which RollWorks skips ingesting.