The Site Traffic Revealer enables the identification of your website visitors, in real-time, across a variety of account-level attributes. These real-time account-level attributes associated with your website visitors can be used to:
Deanonymize your website visitors and match them to account attributes: domain, company name, industry, company size, revenue, RollWorks Account List and Group membership, and Journey Stage.
Warning
The attributes Account Lists, Account List EIDs, Account Groups, and Journey Stage are not available in GA.
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- Ensuring consistent messaging for website visitors who are being targeted in RollWorks campaigns for 1-to-many account-based campaigns.
- Personalizing pages with accounts’ company name and content based on their firmographic attributes and what they are researching online through intent-based Account Lists.
- Creating specific pages for strategic accounts in certain Journey Stages.
Using our conversational chat partner integration with Drift you can:
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Personalize your Drift chatbot conversations to ensure consistent messaging for website visitors who are being targeted in RollWorks campaigns and provide competitive talking points to accounts researching competitors or displaying white papers on specific topics, based on intent-based Account Lists.
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Configure your Drift chatbot conversation routing to send high-priority accounts to specific sales teams.
Who can access
Access to the Site Traffic Revealer depends on your RollWorks package.
The volume of MUV (monthly unique visitors) that we will attempt to deanonymize to push firmographic data to Google Analytics depends on your specific contract.
| Your Package | Site Traffic Revealer |
|---|---|
| Account Based Advertising | Not included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included - Up to 150k MUVs |
| Standard (Legacy) | Included - Up to 250k MUVs |
| Professional (Legacy) | Included - Up to 500k MUVs |
| Ultimate (Legacy) | Included - Up to 1 Million MUVs |
| Free Tier | Not included |
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
Data available
At a high level, the Site Traffic Revealer facilitates the push of the following RollWorks data to 3rd party applications:
|
Account firmographic attributes |
RollWorks account identification attributes |
|---|---|
|
Domain Company Name Company Industry Company Size Company Revenue |
Account List* Account Group* Account List EID* Journey Stage* *Not available in Google Analytics or Adobe Analytics. See which 3rd party applications support these attributes in the table below. |
Click here to learn more about each of these data attributes available through the Site Traffic Revealer.
Supported third-party applications
The following applications can ingest data from the Site Traffic Revealer data:
| Third-Party Application |
Account firmographic attributes (Domain, Name, Industry, Size, Revenue) |
Other attributes (Account List, Account Group, Journey Stage) |
|---|---|---|
| ✅ | ✅ | |
| ✅ | ✅ | |
| ✅ | ✅ | |
| ✅ | ❌ | |
| ✅ | ❌ | |
|
Your own data warehouse |
✅ | ✅ |
How to connect
Before you start, you must have a properly configured and installed RollWorks Pixel on your website.
Follow one of the guides below to send Site Traffic Revealer data based on the third-party application you want to send the data to:
- Send attributes to GA4 via GTM
- Send attributes to Adobe Analytics
- Send attributes to Hushly
- Send attributes to Uberflip
You can refer to this API documentation for additional technical information and the glossary of Site Traffic Revealer attributes available.
Site Traffic Revealer FAQ
Can I add request additional Site Traffic Revealer attributes?
If you would like to see new RollWorks attributes available through the Site Traffic Revealer, we'd love to learn more about your needs and use cases.
Can the Site Traffic Revealer pull data retroactively?
You can pull data from the start date of when your Site Traffic Revealer integration is completed, onwards. Data prior to the integration start date will not be available.