What is the Hushly Integration
This integration allows you to identify the account-level firmographic profile of your site visitors in real-time. This integration is powered by the AdRoll Site Traffic Revealer, enabling mutual customers to use account data to create personalized Hushly Streams.
The Hushly Integration provides you with the following features and benefits:
- Dynamically filter a Hushly Stream to only show content that matches firmographic data on the current site visitor.
- Increase your lead captures and decrease your Cost per Lead using Hushly’s Microform technology.
- Automatically recommend content and relevant offers.
- Firmographic or account-level identification of your site visitors in real-time.
Who can access
The integration requires:
- Having a contract with Hushly.
- Having a subscription package that includes the Site Traffic Revealer.
| Your Package | Site Traffic Revealer |
|---|---|
| Account Based Advertising | Not included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Not included |
To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.
How to connect
Before you start:
- Install the Pixel on your website.
Step 1: Enable the Site Traffic Revealer in the AdRoll ABM platform
- Log in to AdRoll ABM and navigate to Integrations > Site Traffic Revealer.
- Enable the Site Traffic Revealer by clicking Enable.
- In the next screen, under Send Data to Google Analytics? Select one of the following options:
| Option | Description |
|---|---|
| Send with Google Tag Manager | Select this option if you use Google Tag Manager to send data both to Google Analytics and to Hushly. |
|
Do not send data to Google Analytics |
Select this option if you do not use Google Tag Manager and will send data directly to Hushly from the AdRoll ABM platform. |
- Click Save.
Step 2: Set up the AdRoll ABM platform as a data provider in Hushly
Next, you will continue to set up the AdRoll ABM platform as a data provider in your Hushly account, following the steps in this Hushly setup guide. This guide also outlines best practices for using Hushly.
Data Available
At a high level, the AdRoll Site Traffic Revealer facilitates the push of the following data to Hushly:
| Account firmographic attributes | Account identification attributes |
|---|---|
|
|
Click here to learn more about each of these data attributes available through the Site Traffic Revealer.