At a high level, the Site Traffic Revealer feature facilitates the push of the following RollWorks data to third-party applications:
| Account firmographic attributes | Account identification attributes |
|---|---|
|
Domain Company Name Company Industry Company Size Company Revenue |
Account List* Account Group* Account List EID* Journey Stage* *These attributes are not currently supported by the RollWorks Google Analytics integration. |
Account Firmographic attributes
The table below summarizes all the RollWorks company firmographic attributes available through the Site Traffic Revealer, including a description and sample value for each attribute.
You can refer to the API documentation for additional technical information and a complete Glossary of Site Traffic Revealer attributes and the pick values available for company, industry, company revenue, and company size.
| Attribute name | Description | Example value |
|---|---|---|
| companyDomain | The company domain associated with the website visitor | rollworks.com |
| companyName | Company name of the site visitor based on the domain | RollWorks |
| companyIndustry | Company industry of the site visitor based on their domain. See the available values for Company Industry in this API Data Dictionary. | Marketing and Advertising |
| companySize | Number of Employees of the company based on their domain. See the available values for Company Size in this API Data Dictionary. | Medium-Large (500 - 999 Employees) |
| companyRevenue | Company annual revenue of the site visitor based on their domain. See the available values for Company Revenue in this API Data Dictionary. | Large ($100MM-$200MM) |
RollWorks Account identification attributes
The table below summarizes all the RollWorks Account identification attributes available through the Site Traffic Revealer, including a description and sample value for each attribute.
You can refer to the API documentation for additional technical information and a complete Glossary of Site Traffic Revealer attributes and the pick values available for company, industry, company revenue, and company size.
Warning
Please note that these attributes are not available in Google Analytics.
| Attribute name | Description | Example value |
|---|---|---|
| AccountLists |
If the site visitor’s company exists in one of your existing RollWorks Account Lists, this attribute will indicate Account List membership using the Account List Name Learn more about what Account Lists are and how to create them in RollWorks. |
Software US H12022 |
| AccountListEids |
The Account List EID is a unique alphanumeric identifier for your Account Lists. If your website visitor is part of a company added to your existing Account Lists, this attribute will indicate Account List membership using this unique EID. Login to RollWorks and go to Audiences > Account Lists, click on a specific Account List to find the associated Account List EID in the browser URL. |
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|
| AccountGroups |
If your website visitor is part of a company added to your existing Account Groups, this attribute will indicate Account Group membership using the Account Group Name.
Learn more about what Account Groups are and how to create them in RollWorks. |
A&B |
| JourneyStage |
In your RollWorks account, you will find 5 default Journey Stages that define where your accounts are in their buying journey. Keep in mind you can customize and add new Journey Stages, so log in to RollWorks and check the names of your existing Journey Stages here. |
Unaware, Aware, Engaged, Open Opportunity, Won Opportunity, Open Deal, Won Deal, etc. |
