What is the Hushly Integration

This integration allows you to connect the RollWorks and Hushly platforms so you can identify the account-level firmographic profile of your site visitors in real-time. This integration is powered by the RollWorks Site Visitor API, enabling mutual RollWorks and Hushly customers to use account data to create personalized Hushly Streams.

The Hushly Integration provides you with the following features and benefits:

  • Dynamically filter a Hushly Stream to only show content that matches firmographic data on the current site visitor.
  • Increase your lead captures and decrease your Cost per Lead using Hushly’s Microform technology.
  • Automatically recommend content and relevant offers.
  • Firmographic or account-level identification of your site visitors in real-time.

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Who can access

The Hushly integration requires:

  • Having a contract with Hushly.
  • Having a RollWorks subscription package that includes the Site Visitor API.

The Site Visitor API is included for customers with a Professional or Ultimate subscription package at no additional cost. Customers with a Starter or Standard subscription package can purchase the Site Visitor API as an add-on.

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.

 

How to connect

Before you start:

 

Step 1: Enable the Site Visitor API in RollWorks

  • Login to RollWorks and navigate to 'Integrations' and click the 'Site Visitor API' tile

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  • Enable the Site Visitor API by clicking 'Enable'

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  • In the next screen, under 'Send Data to Google Analytics?' select one of the following options:
'Send with Google Tag Manager' Select this option if you use Google Tag Manager to send RollWorks data both to Google Analytics and to Hushly.

'Do not send data to Google Analytics'

Select this option if you do not use Google Tag Manager and will send data directly to Hushly from RollWorks. 
  • Click 'Save'

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Step 2: Set up RollWorks as a data provider in your Hushly account

Next, you will continue to set up RollWorks as a data provider in your Hushly account following the steps in this Hushly setup guide. This guide also outlines best practices to use Hushly.         

 

Data Available

At a high level the RollWorks Site Visitor API facilitates the push of the following RollWorks data to Hushly:

Account firmographic attributes Account identification attributes

Domain

Company Name

Company Industry

Company Size

Company Revenue

Account List

Account Group

Account List EID

Journey Stage

 

Click here to learn more about each of these data attributes available through the Site Visitor API.

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