Site Traffic Revealer Integration Guide

What is the Site Traffic Revealer

The Site Traffic Revealer enables the identification of your website visitors, in real-time, across a variety of account-level attributes. These real-time account-level attributes associated with your website visitors can be used to:

Understand the company attributes that make up your website traffic

Deanonymize your website visitors and match them to account attributes: domain, company name, industry, company size, revenue, RollWorks Account List membership, Account Group membership, and Journey Stage.

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Import real-time visitor data to Google Analytics
Help inform your business decisions by analyzing trends in your visitor data based on Company firmographic attributes and tailor your content strategy based on how certain types of companies interact with different content. Screen Shot 2022-05-05 at 1.41.14 PM.png 

Warning

The attributes Account Lists, Account List EIDs, Account Groups, and Journey Stage are not available in GA.

Import real-time visitor data to your own data warehouse
Power other applications in your organization using company firmographic data and RollWorks Account identification data, for example, to create alerts based on lookalike models defined by your Business Intelligence teams.Screen Shot 2022-05-04 at 7.12.50 PM.png
Display personalized landing pages to your website visitors
Through our website personalization partner integrations with Hushly or Uberflip you can personalize your landing pages based on the RollWorks company firmographic attributes and RollWorks Account Identification data of your website visitors:
    • Ensuring consistent messaging for website visitors who are being targeted in RollWorks campaigns for 1-to-many account-based campaigns.
    • Personalizing pages with accounts’ company name and content based on their firmographic attributes and what they are researching online through intent-based Account Lists.
    • Creating specific pages for strategic accounts in certain Journey Stages.

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Personalize conversational chatbots

Using our conversational chat partner integration with Drift you can:

 

Data available

At a high level, the Site Traffic Revealer facilitates the push of the following RollWorks data to 3rd party applications:

Account firmographic attributes

RollWorks Account Identification attributes

  • Domain
  • Company Name
  • Company Industry
  • Company Size
  • Company Revenue
  • Account List*
  • Account Group*
  • Account List EID*
  • Journey Stage*

* Not available in Google Analytics.

Click here to learn more about each of these data attributes available through the Site Traffic Revealer.

 

Supported 3rd party applications

The following applications can ingest data from the Site Traffic Revealer data:

3rd-Party Application RollWorks Firmographic attributes (Domain, Company Name, Industry, Size, Revenue) RollWorks Account identification attributes (Account List, Account Group, Journey Stage)

Drift

Uberflip

Hushly

Google Analytics

Your own data warehouse

 

Who can access

The Site Traffic Revealer is included for all RollWorks customers with a subscription package at no additional cost. API MUV (Monthly Unique Visits) limits may apply based on your package.

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.

 

How to connect

Before you start, you must have a properly configured and installed RollWorks Pixel on your website.

  • Log in to RollWorks and navigate to Integrations > Site Traffic Revealer and click the Site Traffic Revealer card.

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  • Toggle on the Site Traffic Revealer from Disabled to Enabled, or click the button Enable.

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  • Under Send Data to Google Analytics you can select one of the following options:
Option

When should I select this option?

'Send with Google Tag Manager'

Select this if you use Google Tag Manager and would like to send RollWorks data both to Google Analytics and to other applications such as Hushly or Uberflip.

'Send directly to Google Analytics' Select this if you would like to write the data directly to Google Analytics, but do not want to use the data for other applications.

'Do not send data to Google Analytics'

Select this if you do not use Google Tag Manager, but would like to send this data to other applications such as Hushly or Uberflip.
  • Copy the 'API Attribute Key' on the right side  

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  • Click 'Save'

To finish your Site Traffic Revealer set-up, navigate to the following guides for partner-specific instructions:

You can refer to this API documentation for additional technical information and the glossary of Site Traffic Revealer attributes available.

 

 

FAQ

Can I add request additional Site Traffic Revealer attributes?

If you would like to see new RollWorks attributes available through the Site Traffic Revealer, we'd love to learn more about your needs and use cases.

Click here to share your feedback, suggestions, and thoughts with us in the Accountable Marketing Collective, a RollWorks community.

 

Can the Site Traffic Revealer pull data retroactively?

You can pull data from the start date of when your Site Traffic Revealer integration is completed, onwards. Data prior to the integration start date will not be available.

 

What makes RollWorks data different from other options in the marketplace?

We utilize a variety of data sources including, IP data, 3rd party data, and user-submitted data from our co-op to determine the firmographic profile of a website visitor. This approach results in more robust deanonymization capabilities than relying solely on IP data.

 

 

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