Intent Targeting Playbook Overview

What is the Intent Targeting Playbook?

The Intent Targeting Playbook offers customers a pre-packaged advertising campaign set to activate against accounts that are demonstrating high intent.

Who is eligible to access?

RollWorks customers on a Standard, Professional, and Ultimate package have access to Account Intent data as part of their package. Customers on the Starter package can utilize user-level intent in their Account Targeting Playbook.


  • Dedicated Intent targeting. Launch ads specifically for Intent driven campaigns
  • Audience creation. Create advertising audiences based on intent levels, intent topics, and last intent date
  • Intent Playbook. Engage and nurture accounts demonstrating intent with digital ads via easy campaign set-up and activation


  • Easily create intent-signal based engagement. Segment your target account list for targeted ad campaigns and sales outreach
  • Optimize budget allocation. Increase ABM program ROI with smarter targeting and more effective engagement 
  • Align marketing and sales. Work off a common prioritized account list for maximum impact


RollWorks customers on a Standard, Professional, and Ultimate package will have access to the Intent Targeting Playbook as part of their subscription. The number of intent topics and % of accounts available to be engaged in the Intent Targeting Playbook will depend on the package.

For more information on RollWorks packages and pricing, please visit our website. If you are a current customer and wish to upgrade your account, please contact your Account Manager or

Getting Started with Account Intent

Learn more about how to get started with Account Intent here.  

Best Practice

Learn more about the best practices for Account Intent here


Learn more about the frequently asked questions here.


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