Introduction to Ads

RollWorks Supply Inventory

RollWorks enables B2B companies like yours to reach their target customers by accessing 90%+ of Internet users across 2+ Million publisher websites across desktop, mobile web, and mobile app ad inventory. 

Some of the Ad Exchanges, Top Sellers, and Top Domains that RollWorks partners with include but are not limited to: 

Ad Exchanges

Top Sellers

Top Domains

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Google Display Network
Microsoft Advertising Exchange
Yahoo (formerly Verizon Media)
Dow Jones & Company
WarnerMedia
Gannett
Meredith Digital
Hearst Magazines Digital
Hearst Newspapers
CBS Interactive
Condé Nast
NBCUniversal Media
Tribune Publishing
Vox Media
Trusted Media Brands
Buzzfeed, Inc
Ziff Davis
Scripps Networks
Scripps Broadcast
PMC
SHE Media
Disney Network
Future plc
Investing Channel
CafeMedia
Mediavine
American Media
Leaf Group

weather.com
accuweather.com
foxnews.com
msn.com
linkedin.com
cnn.com
aol.com
yahoo.com
newsweek.com
live.com
usatoday.com
theguardian.com
nytimes.com
espn.com
digitaltrends.com
businessinsider.com
huffpost.com
realtor.com
nature.com
washingtonpost.com
hometalk.com
tasteofhome.com
people.com
finance.yahoo.com
usnews.com
healthline.com
politico.com
nbcnews.com
wsj.com
reuters.com
investopedia.com
cbslocal.com
cbsnews.com
thehill.com
cnet.com
nbcsports.com
forbes.com
tripadvisor.com
cnbc.com
theatlantic.com
buzzfeed.com
variety.com
foxbusiness.com
bbc.com

 

Ad Formats supported

RollWorks supports the following Ad formats. Click in the Ad format below to learn more about each type.

Ad Category Ad Formats supported
Web ads

Image web ads

Native web ads

HTML5 rich media web ads

Video web ads

Third-party ads

Facebook & Instagram ads

Single image ads

Carousel ads

Video ads

LinkedIn ads Sponsored content single image ads are available when you launch and manage Linkedin Campaigns directly from RollWorks.
All existing LinkedIn ad formats are available when you push RollWorks Audiences to LinkedIn.

 

Ad Policies and Editorial Guidelines

All Ads and website landing pages added to RollWorks go through our Ad Review Process to ensure that they align with industry guidelines and policies. Please visit the Advertising Policies section in the RollWorks Help Center to learn more.

 

Uploading Ads

  • Log in to RollWorks and navigate to Advertising > Ad Library.
  • Click Upload and drop your Ad files or browse your computer.
  • Enter a Name for your Ad.
  • Enter the Destination URL where the ads will direct a user to upon clicking on the ad. 
        • RollWorks supports Google Analytics UTM Parameters. Learn more about how to set up UTM parameters in this help center article.
  • Click Save.

Any Ads that you add to the RollWorks platform will be stored in your Ad Library Advertising > Ad Library and you can search for your Ads by name or use several filter options.

Use a naming convention when uploading ads to RollWorks

we recommend giving the same name to all Ads with the same messaging without including Ad size. All RollWorks reporting can be filtered by Ad size regardless of the name. If you want to be able to report on an Ad message as a whole, keeping them the same will make this easier.

 

Editing Ads

To find your existing Ads in the RollWorks platform login to RollWorks and navigate to Advertising > Ad Library. In the Ad Library, you can search for your Ads by name or use several filter options.

To edit an individual Ad hover over the Ad name and click Edit:

Ad Type

What can I edit?

Web Ads
  • 'Ad Name'
  • 'Destination URL'
Facebook Ads
  • 'Ad Name'
  • 'Destination URL'
  • The Facebook Text that accompanies your Ad image
  • Select the call to action you would like to apply to your Ad

When you edit and save an active Facebook Ad, a duplicate will automatically be made.

 

To edit multiple ads in bulk login to RollWorks and navigate to Advertising > Ad Library to see a list view of all your existing Ads.

You can use the search function to search for Ads that include a specific Naming convention.

Bulk edit option Instructions
Bulk Edit Destination URLs
  • Select all the Ads you want to update
  • Click 'Edit' 
  • Enter the new Destination URL field
  • Click 'Apply to all ads'
  • Click 'Save'
Bulk Edit Facebook Text
  • Select all the Ads you want to update
  • Click 'Edit' 
  • Enter the new Facebook Text and click 'Save'
  • Click 'Apply to all ads'
  • Click 'Save'

Bulk Edit Facebook Buttons

  • Select all the Ads you want to update
  • Click 'Edit'
  • Click 'Button'
  • Select the call to action you would like to apply to your Ad
  • Click 'Apply to all ads'
  • Click 'Save'

 

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