What are Image Web Ads
Image ads are the most common type of display ad. They consist of a single file, minimal animation, and one landing page. Image ads have a background graphic, a business logo, and a call-to-action. We recommend these as an essential part of every campaign.
What sizes are recommended for Image Web Ads
We recommend that you have the following six most popular ad sizes, at minimum. The more ad sizes you upload, the more reach your campaign will have and the better it will perform.
| Placement | Size |
|---|---|
| Desktop, Mobile (phone/tablet) | 300 x 250 |
| Desktop, Mobile (phone/tablet) | 300 x 600 |
| Desktop, Mobile (phone/tablet) | 728 x 90 |
| Desktop, Mobile (phone/tablet) | 320 x 50 |
| Desktop, Mobile (phone/tablet) | 160 x 600 |
| Desktop | 970 x 250 |
Other supported sizes for Image Web Ads
| Type | Size |
|---|---|
| Full Banner | 468 wide x 60 high |
| Half Banner | 234 wide x 60 high |
| Small Rectangle | 180 wide x 150 high |
| Large Rectangle | 336 wide x 280 high |
| Skyscraper | 120 wide x 600 high |
| Vertical Banner | 120 wide x 240 high |
| Square Button | 125 wide x 125 high |
| Rectangular Button | 180 wide x 60 high |
| Square | 250 wide x 250 high |
| Tiny Rectangle | 120 wide x 60 high |
| Mid Square | 200 wide x 200 high |
| Micro Banner | 88 wide x 31 high |
| 3:1 Rectangle | 300 wide x 100 high |
Mobile ad sizes
Please know that the possibility of showing a certain ad size on mobile depends on the publisher. Some publishers may allow certain sizes on mobile and others don't. The most common mobile ad sizes are 300x50, 320x50, and 300x250.
Image Web Ads Specifications
| Field | Ad Copy Specs |
|---|---|
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Supported File Types |
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Maximum File Size |
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Destination URL |
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How do I upload my Image Web Ads to RollWorks
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Log in to RollWorks and navigate to Advertising > Ad Library.
- Select Upload.
- Drop the file or click Browse to select a properly sized ad.
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Enter the following fields:
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- Name
- Destination URL
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- Click Upload and choose the file.
Once the Ads are approved, these new Ads can be used for your campaigns in the RollWorks Platform.
How do I troubleshoot my Image Web Ads
There are a couple of items that you can check if you are having issues with your image web ads:
- Make sure that your logo is on the creative image.
- The landing page must include a link to the homepage and/or site privacy policy.
- The destination URL should not redirect to a different website or redirect to a video, for example, a video on Dailymotion or NBS.com.
- GIF Ads cannot loop endlessly or be longer than 30 seconds.
- Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.
