Advertising Playbooks

Playbook Types

• Account Targeting Playbook Guide
• Website Retargeting Playbook Guide
• Bombora Intent Targeting Playbook Guide

Introduction to Playbooks

• Playbook Definition and Types available
• Campaign vs Playbooks Key Differences
• Playbook Summary Page Guide
• Can the same account be targeted through multiple Playbooks?

Playbook Settings

• Playbook Settings: How to adjust Geotargeting
• Playbook Settings: Define your Audience using Buyer Persona Attributes
• Playbook Settings: How to adjust your Budget
• Playbook Settings: How to adjust Day Parting
• Playbook Settings: How to swap out ads