Advertising Playbooks

Introduction to Playbooks

• Playbook Definition and Types available
• Campaign vs Playbooks Key Differences
• Playbook Summary Page Guide
• Can the same account be targeted through multiple Playbooks?

Account Targeting Playbooks

• Account Targeting Playbook Guide

Website Retargeting Playbooks

• Website Retargeting Playbook Guide

Bombora Intent Targeting Playbooks

• Bombora Intent Targeting Playbook Guide

Playbook Settings

• Playbook Settings: How to adjust Geotargeting
• Playbook Settings: Use Buyer Persona Attributes to define your audience
• Playbook Settings: How to adjust your Budget
• Playbook Settings: How to adjust Day Parting
• Playbook Settings: How to swap out ads