RollWorks enables B2B companies to show Web Ads ads across the web on exchanges such as Google, AppNexus, AOL, Yahoo, and Taboola.
RollWorks supports the following Web Ad types. Click on the Type of ad to learn more about each of them.
|Type of Web Ads||Description|
|Image Web Ads||Image Web Ads are the most common type of ad. They consist of a single file, minimal animation, and one landing page. Image ads have a background graphic, a business logo, and a call-to-action. We recommend these as an essential part of every campaign. 🔎 Learn more about Image Web Ads.|
|Native Web Ads||Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. 🔎 Learn more about Native Web Ads.|
|Rich Media Ads (HTML5)||Rich media ads include advanced features like animations or other elements that encourage viewers to interact and engage with content. Rich Media ads are formatted with HTML5, which allows developers to add animations directly into the source code of a page. They are also often referred to as HTML5 ads. 🔎 Learn more about HTML5 Ads.|
|Video Web Ads||There are two types of Video Web Ads: in-stream and out-stream.
|Personalized Ads||Personalized ads are HTML5 ads customized to the user based on their specific company or contact attributes, for example, company name, or job title. These ads serve dynamic content relevant to the user by personalizing the message based on the cookie of the user that it is served to, in real-time as the ad impression is served. Personalized Ads are only available to RollWorks customers with specific subscription packages. 🔎 Learn more about Personalized Ads.|