Optimization Checklist: 9 essential web ad sizes
For web campaigns, we recommend using a minimum of 9 sizes: 6 Static and 3 Native:
- 6 Static Image Web Ad Sizes: 300x250, 320x50, 728x90, 160x600, 300x600, and 970x250. Learn more in our Static Web Ads article.
- 3 Native Static Image Web Ads: 600x500, 600x600, and 600x315.
These are an essential part of every campaign to run display ads on virtually every website and app, while other ad types aren't as widely accessible. That means more opportunities to connect with your audience wherever they spend time online.
Native Web Ads appear as a part of the design of the web page they’re on. They can appear as recommended content on a website or app, in-feed content, or promoted listings. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. For example, they can appear as recommended content on news sites. These ads have a 9% higher lift for brand affinity and a 18% higher purchase intent compared to regular banner ads.
Visit adroll.nativeadvertising.com to see real examples.
Who can access
Using Native Web Ads is available for all AdRoll ABM packages.
| Your Package | Native Web Ads |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Included |
To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.
Essential Native Ad Sizes Supported
| Placement | Size |
|---|---|
| Desktop | 600 x 600 |
| Desktop | 600 x 315 |
| Desktop | 600 x 500 |
Native Ad Placements
Click here to see examples of Native Web ad placements.
Format Guidelines
| Item | Guidelines |
|---|---|
| Supported File Types |
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| Maximum File Size |
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| Destination URL |
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| Title |
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| Description |
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| Brand Name |
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| Content |
Upload Native Web Ads
From the Ad Library
-
Log in to AdRoll ABM and navigate to Advertising > Ad Library.
- Select Upload.
- Click Browse or drag and drop your Native Ad file.
- Enter the ad fields in the table below and click Create.
- Once your ads are approved, you can use them for your Facebook and Instagram campaigns in the AdRoll ABM platform.
| Ad details to input | Definition |
|---|---|
| Name (required) | Use a naming convention. We recommend giving the same name to all Ads with the same messaging without including Ad type and Ad size. All reporting can be filtered by Ad size regardless of the name. If you want to be able to report on an Ad message as a whole, keeping them the same will make this easier. |
| Title (required) | Use your title to grab your visitor's attention and summarize your ad's purpose. |
| Description (required) | Your description is a place to explain a little more about your ad's purpose, such as elaborating on your product or brand and values |
| Destination URL (required) |
This is where someone lands after they click on your ad. Be sure to enter the entire URL https://www.mycompany.com/page Includes your UTM Parameters. |
| Brand Name (required) | The brand name that you want to display with your native ads. |
The ad preview will look different in the wild
The ad previews you will see when you upload ads to the AdRoll ABM platform are conceptual examples. Native Ads will look differently depending on the device and publisher website.
From a Campaign
- Create a new Campaign or edit an existing one
- When you get to the Ads step, click Upload
- Drag and drop any pre-created ads into the drop-zone
- Edit the details as needed and preview the ads on the right as instructed here
- Click Upload
- Review and Launch a new Campaign or Save an existing one
From a Playbook
Currently you can only select existing ads when creating a new Playbook or updating an existing Playbook. To upload new ads, please navigate to the Ad Library.
Creating Native Ads
Read this article to learn how to use our in-App ad builder using your own Native Web Ads assets in a self-serve manner, preview them and use them in your campaigns right away.
Troubleshooting
There are a few items that you can check if you are experiencing issues with your Native Image Web Ads:
- The landing page must include a link to the homepage and/or site privacy policy.
- The destination URL should not redirect to a different website or redirect to a video, for example, a video on a site like Dailymotion.
- GIF Ads cannot loop endlessly or be longer than 30 seconds.
- Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.
- Ensure that you are not using Third-party Ad tags since these are not supported.
If your Native Image Web Ads appear cropped or appear incorrectly on certain placements:
- Native Ad images should not contain any text. Text can get cropped or not appear in certain placements, which won't deliver an effective ad experience.
- Keep in mind that Publishers have editorial discretion for native ads on their websites. They can choose to resize your images or hide or truncate your descriptions to ensure consistency with their website.