There are two types of Video Web Ads: in-stream and out-stream.
- In-Stream video ads play within video-based content, such as Dailymotion. Ads pop-up pre-roll, mid-roll, and post-roll.
- Out-Stream video ads appear within non-video-based editorial content. Out-Stream video ads appear outside of any streaming content, similar to standard display ads.
Click the images below to enlarge.
| In-Stream Video Ad | Out-stream Video Ad |
|---|---|
|
|
|
You can use video ads throughout your entire customer journey to:
- Reconnect with current and potential customers by adding RollWorks Video Ads to your retargeting campaigns.
- Connect with new audiences by adding RollWorks Video Ads to your Brand Awareness campaigns.
- Deepen connections with increased brand awareness and understanding of your products.
Who can access
Access to Video Ads depends on your RollWorks package.
| Your Package | Video Web Ads |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Not Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Included |
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
Supported Sizes
| Placement | Size |
|---|---|
| Desktop, Mobile (phone/tablet) | 16:9 Aspect Ratio |
| Desktop, Mobile (phone/tablet) | 1:1 Aspect Ratio |
Mobile ad sizes
Please know that the possibility of showing a certain ad size on mobile depends on the publisher. Some publishers may allow certain sizes on mobile and others don't.
Format Guidelines
| Item | Guidelines |
|---|---|
| Supported File Types & Codecs |
|
| Maximum File Size |
|
| Destination URL |
|
| Length |
|
| (Video) Pixel Aspect Ratio |
|
| Video Sound |
|
| Thumbnail |
|
| Autoplay |
|
| Additional considerations |
|
Upload Video Web Ads
From the Ad Library
-
Log in to RollWorks and navigate to Advertising > Ad Library
- Select Upload
- Click Browse or Drag and drop your MP4 or MOV video file(s) into the drop zone
-
Enter the Name and Destination URL
- RollWorks will automatically create ads for all placements suitable for your video.
- For some placements, you may need to enter a Title, Description, or Call to Action
-
Choose your thumbnail using the arrows on the video preview.
- We recommend a thumbnail image with minimal text
- Once the ad is uploaded you cannot edit the thumbnail
From a Campaign
- Create a new Campaign or edit an existing one
- When you get to the Ads step, click Upload
- Drag and drop your MP4 or MOV video file(s) into the drop zone
-
Enter the Name and Destination URL
- RollWorks will automatically create ads for all placements suitable for your video.
- For some placements, you may need to enter a Title, Description, or Call to Action
-
Choose your thumbnail using the arrows on the video preview.
- We recommend a thumbnail image with minimal text
- Once the ad is uploaded you cannot edit the thumbnail
- Review and Launch a new Campaign or Save an existing one
From a Playbook
Currently you can only select existing ads when creating a new Playbook or updating an existing Playbook. To upload new ads, please navigate to the Ad Library.
Troubleshooting
There are a couple of items that you can check if you are experiencing issues with your Video Web Ads ads:
- Use this tool to verify if your Video Web Ad meets our requirements.
- Make sure that your logo is on the creative image.
- The landing page must include a link to the homepage and/or site privacy policy.
- The destination URL should not redirect to a different website or redirect to a video, for example, a video on sites like Dailymotion.
- Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.