Video Web Ads Guide

What are Video Web Ads

There are two types of Video Web Ads: in-stream and out-stream. 

  • In-stream video ads play within video-based content, such as Dailymotion. Ads pop-up pre-roll, mid-roll, and post-roll. 
  • Out-stream video ads appear within non-video-based editorial content. Outstream video ads appear outside of any streaming content, similar to standard display ads.

In-Stream Video Ad


Out-Stream Video Ad


You can use video ads throughout your entire customer journey to:

  • Reconnect with current and potential customers by adding RollWorks Video Ads to your retargeting campaigns.
  • Connect with new audiences by adding RollWorks Video Ads to your Brand Awareness campaigns.
  • Deepen connections with increased brand awareness and understanding of your products.


Who can access

Access to Video Ads depends on your RollWorks package.

Your Package Video Web Ads
Standard Advertising Included
Advanced Advertising Included
ABM Not Available
ABM with Advanced Advertising Included
Starter (Legacy) Included
Standard (Legacy) Included
Professional (Legacy) Included
Ultimate (Legacy) Included
Free Tier Included

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.


What sizes are supported for Video Ads

Placement Size
Desktop, Mobile (phone/tablet) 16:9 Aspect Ratio
Desktop, Mobile (phone/tablet) 1:1 Aspect Ratio

Mobile ad sizes

Please know that the possibility of showing a certain ad size on mobile depends on the publisher. Some publishers may allow certain sizes on mobile and others don't.


Video Ads Specifications

Field Ad Copy Specs
Supported File Types & Codecs
  • MP4 (recommended)
  • MOV
  • H.264 Video Codec is required.
Maximum File Size
  • Limited to 1GB
Destination URL 
  • Up to 1,024 characters, no redirecting URLs
  • URLs can't direct to a payment processor (for example PayPal)
  • URLs can't direct to a video (for example a video on a site like Dailymotion or
  • Macros are permitted.
  • Includes your UTM Parameters.
Recommended Length
  • <30 seconds
Minimum Length
  • 1 second
Maximum Length
  • 30 minutes
(Video) Pixel Aspect Ratio
  • 1:1 (or 1)
Video Sound
  • Supported and recommended.
  • Defaults to the first frame.
  • You can select the thumbnail by choosing from frames in the ad while uploading the file.
  • Once the ad is uploaded you will not be able to edit the thumbnail.
  • For in-stream placements, autoplay is automatically enabled.
  • For out-stream placements, autoplay is enabled when the user scrolls over the ad.


Additional Web Ads Limitations

  • Symbol characters such as @ > # $ % ^ & () < are not permitted in your text.
  • Video Assets will need to be hosted in RollWorks RollWorks and can’t be served from a Third-Party Ad tag manager.


How do I upload my Video Web Ads


  • Click Browse to select a properly sized ad.
  • Enter the Ad fields below and click Upload.
      • Name
      • Destination URL
  • Once your Ads are approved, you can use them for your Facebook and Instagram campaigns in RollWorks.


How do I troubleshoot my Video Web Ads

There are a couple of items that you can check if you are experiencing issues with your Video Web Ads ads:

  • Use this tool to verify if your Video Web Ad meets our requirements.
  • Make sure that your logo is on the creative image.
  • The landing page must include a link to the homepage and/or site privacy policy.
  • The destination URL should not redirect to a different website or redirect to a video, for example, a video on sites like Dailymotion.
  • Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.
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