RollWorks enables B2B companies to show Web Ads ads across the web on exchanges such as Google, AppNexus, AOL, Yahoo, and Taboola.
RollWorks supports the following Web Ad types:
|Image ads are the most common type of display ad. They consist of a single file, minimal animation, and one landing page. Image ads have a background graphic, a business logo, and a call-to-action. We recommend these as an essential part of every campaign.|
|Native Web Ads||Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach.|
|Rich Media Ads (HTML5)||Rich media ads include advanced features like animations or other elements that encourage viewers to interact and engage with content. Rich Media ads are formatted with HTML5, which allows developers to add animations directly into the source code of a page. They are also often referred to as HTML5 ads.|
|Video Web Ads||
There are two types of Video Web Ads: in-stream and out-stream.
|Third-Party Ad Tags||
Third-Party Ad Tags can't be used on social or native ad inventory.