Can the same account be targeted through multiple Playbooks?

If you run different types of Playbooks simultaneously:

  • We will automatically exclude any accounts in your 'Bombora Intent Targeting Playbook' from your 'Account Targeting Playbook' to avoid overlap. 
  • We will automatically exclude any accounts in your 'Bombora Intent Targeting Playbook' from your 'Website Retargeting Playbooks' to avoid overlap.
  • We will automatically exclude any accounts in your 'Account Targeting Playbooks' from your 'Website Retargeting Playbooks' to avoid overlap.

 

If you run multiple Account Targeting Playbooks simultaneously:

 

If you run multiple Website Retargeting Playbooks simultaneously:

  • Any overlapping accounts included in both Website Retargeting Playbooks will be targeted twice.
  • We only recommend launching multiple Website Retargeting Playbooks if you are targeting different countries in each Playbook. Otherwise, multiple Website Retargeting playbooks will target the same audience.
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