If you run different types of Playbooks simultaneously:
- We will automatically exclude any accounts in your 'Bombora Intent Targeting Playbook' from your 'Account Targeting Playbook' to avoid overlap.
- We will automatically exclude any accounts in your 'Bombora Intent Targeting Playbook' from your 'Website Retargeting Playbooks' to avoid overlap.
- We will automatically exclude any accounts in your 'Account Targeting Playbooks' from your 'Website Retargeting Playbooks' to avoid overlap.
Due to the time it takes for RollWorks's infrastructure to update many systems it is still possible to serve some impressions to an account in both Playbooks as the audiences get updated to be targeted or excluded as the account surges in Bombora Company Surge intent.
If you run multiple Account Targeting Playbooks simultaneously:
- Any overlapping accounts included in both Account Targeting Playbooks will be targeted twice.
- You can adjust your Account List logic to prevent account overlapping between multiple Account Targeting Playbooks.
If you run multiple Website Retargeting Playbooks simultaneously:
- Any overlapping accounts included in both Website Retargeting Playbooks will be targeted twice.
- We only recommend launching multiple Website Retargeting Playbooks if you are targeting different countries in each Playbook. Otherwise, multiple Website Retargeting playbooks will target the same audience.