Playbook Summary Page

To access the Playbook Summary Page, login to RollWorks and navigate to 'Advertising' > 'Campaigns & Playbooks' and select the 'Playbooks' tab.

The Playbook Summary Page provides an overview of performance over a given time period:

playbook_overview_page.png

Once you click into each individual Playbook, you will be able to see account-based and person-based engagement metrics, as well as the media metrics.

 

Account-based metrics: 

  • Accounts Reached: number of accounts from your account list that were served at least one ad.
  • Accounts Visited: number of accounts from your account list that viewed at least 1 page on your website.
  • Accounts Engaged: number of accounts from account list that viewed at least 3+ pages on your website.
  • New Influenced Opportunities: track all opportunities that were created after experiencing one or more of the influence criteria listed below. When an influenced opportunity is created, we’ll track all associated won revenue. To see New Influenced Opportunities you must integrate your Salesforce Account with RollWorks

Influence_Crieria.png

Person-based metrics:

  • Unique Visitors: number of people from your account list that viewed at least 1 page on your website.
  • Engaged Visitors: number of people from your account list that viewed at least 3+ pages on your website.
  • Page Views: number of times anyone from your account list viewed any page on your website.

 

Other Advertising Reports

RollWorks offers additional reports under 'Advertising' > 'Reports'.

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