Playbook Summary Page
To access the Playbook Summary Page, log in to RollWorks and navigate to Advertising > Campaigns & Playbooks and select the Playbooks tab.
The Playbook Summary Page provides an overview of performance over a given time period:
Playbook Metrics
Metrics in the last 48 hours are not final
Please know that the metrics in the last 48 hours are not finalized yet. The data from the last 48 hours might be showing discrepancies in the Campaign/Playbook section. For comparing and verifying the metrics it is recommended to keep the date range prior to the last 48 hours to be in line with all the data.
Once you click into each individual Playbook, you will be able to see the following General metrics:
Currently targeting
Currently targeting refers to all the cookies that go into bidding. It refers to the potential audience. Whether a cookie sees or not an ad will depend on how the bid goes and things such as the budget being enough etc.
Account-based metrics
- Accounts Reached: number of accounts from your account list that were served at least one ad.
- Accounts Visited: number of accounts from your account list that viewed at least 1 page on your website.
- Accounts Engaged: number of accounts from the account list that viewed at least 3+ pages on your website.
- New Influenced Opportunities: track all Salesforce opportunities or HubSpot deals that were created after experiencing one or more of the influence criteria listed below. When an influenced opportunity is created, we’ll track all associated won revenue. To see New Influenced Opportunities you must set up your ad influence criteria in the Revenue Impact Report or by clicking on the link in the tooltip.
Person-based metrics
- Unique Visitors: number of people from your account list that viewed at least 1 page on your website.
- Engaged Visitors: number of people from your account list that viewed at least 3+ pages on your website.
- Page Views: number of times anyone from your account list viewed any page on your website.
Other Advertising Reports
RollWorks offers additional reports under Advertising > Reports:
