Ad content is reviewed to ensure that ads are compliant and will be approved by both AdRoll and by our ad exchange partners. These creative requirements are important for any campaign. Our policies apply to both your ad and website images.
How to Fix Disapproved Ads
If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.
- Ad Creative: Brand Mismatch
- Ad Creative: Brand Notification
- Ad Creative: Dynamic Ad Restriction
- Ad Creative: Offensive Language
- Ad Creative: Unable to Translate
- Read the policies listed below to learn more about our ad content and website image guidelines.
- Upload new ad creatives that contain compliant content.
- Make sure that your new ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
- If you received an Ad Creative: Dynamic Ad Restriction ad policy violation, it means that we’ve detected images that depict prohibited content on your website. In order to ensure that your target audience will be served ad creatives that display safe and age-appropriate content, you must use static ads instead.
Adult Content
Any content used in your ads or website must be appropriate for all ages. We can't move forward with approval if your ads contain nudity, graphic language, or adult concepts. Learn more.
Alcohol
We can't approve any ads that depict alcohol or alcohol consumption. Learn more.
Before and After Images
Before and after images are not permitted in any ads. Ads that link to landing pages with before and after imagery will be subject to review, and any ads linking to pages containing nude or graphic content will be rejected. Learn more.
Body Images
In line with our policy on adult content, images that focus on body parts in a sexualized manner will not be approved. Avoid using images with full or partial nudity, unnecessary skin exposure or cleavage, or other tactics designed to solicit a sexual response.
Facebook doesn't permit the use of ad images that imply ideal or undesirable body image, including “before and after” photos, images that imply unlikely results, or images that draw unnecessary attention to body parts. Learn more.
Brand Notification
Audiences should be able to have a clear understanding of where they'll be going when they click your ad. This means that marketers must include a brand notification, such as a logo or the company name, on all ad creatives. Learn more.
Brand Mismatch
The brand notification (logo or company name) shown on ads, landing pages, and websites must match. Learn more.
Offensive Language
Ads should not use profanity or any offensive or inappropriate language.
Personally Targeted Messaging
Due to the nature of retargeting, we need to be especially sensitive to user privacy. This is something to be particularly careful with if your website focuses on products or services for a specific audience. Even if your website meets our content requirements, targeted messaging that implies knowledge of an individual’s personal circumstances can't be approved. Learn more.
Shock Value
Don't use images that are visually disturbing, gory, or designed to shock or scare. Learn more.
Spam Tactics
Tactics to mislead a user are strictly prohibited.
Ads that imitate computer functions such as system messages, progress bars, or virus warnings will not be approved. Ads that mimic the function of other types of media, such as appearing to be an embedded video will not be approved. Ads that initiate prompts to download files or software after the click will not be approved. Learn more.
Strobing and Flashing
Strobing, flashing backgrounds, or otherwise distracting ads aren't allowed. Don't attempt to overtly distract the user from page content.
Toubon Law (France)
France’s 1994 Toubon Law requires that ads in France must be only in French or include a French translation. This applies to ads shown on any French IP address (not just on .fr domains). To serve ads in France, please make sure that the ad content is in the French language.
Unable to Translate
Ads that contain copy that cannot be easily translated are not permitted. Learn more.
Violence and Weapons
Your ads can't depict violence, including pictures of guns or other weapons. Learn more.