Ad Creative Fundamentals

Anna Forlenza

Updated April 17, 2023 21:40

Ad Formats Supported

RollWorks supports the following Ad formats. Click in the Ad format below to learn more about each type.

Ad Category	Ad Formats supported
Web ads	Image web ads Native web ads HTML5 rich media web ads Video web ads Third-party ads
Facebook & Instagram ads	Single image ads Carousel ads Video ads
LinkedIn ads	Sponsored content single image ads are available when you launch and manage Linkedin Campaigns directly from RollWorks.
LinkedIn ads	All existing LinkedIn ad formats are available when you push RollWorks Audiences to LinkedIn.

Ad Policies and Editorial Guidelines

All Ads and website landing pages added to RollWorks go through our Ad Review Process to ensure that they align with industry guidelines and policies. Please visit the Advertising Policies section in the RollWorks Help Center to learn more.

Uploading Ads

Log in to RollWorks and navigate to Advertising > Ad Library.
Click Upload and drop your Ad files or browse your computer.
Enter a Name for your Ad.
Enter the Destination URL where the ads will direct a user to upon clicking on the ad.
- - - RollWorks supports Google Analytics UTM Parameters. Learn more about how to set up UTM parameters in this help center article.
Click Save.

Any Ads that you add to the RollWorks platform will be stored in your Ad Library Advertising > Ad Library and you can search for your Ads by name or use several filter options.

Use a naming convention when uploading ads to RollWorks

we recommend giving the same name to all Ads with the same messaging without including Ad size. All RollWorks reporting can be filtered by Ad size regardless of the name. If you want to be able to report on an Ad message as a whole, keeping them the same will make this easier.

Editing Ads

To find your existing Ads in the RollWorks platform login to RollWorks and navigate to Advertising > Ad Library. In the Ad Library, you can search for your Ads by name or use several filter options.

To edit an individual Ad hover over the Ad name and click Edit:

Ad Type	What can I edit?
Web Ads	'Ad Name' 'Destination URL'
Facebook Ads	'Ad Name' 'Destination URL' The Facebook Text that accompanies your Ad image Select the call to action you would like to apply to your Ad When you edit and save an active Facebook Ad, a duplicate will automatically be made.

Ad Type

What can I edit?

Web Ads

'Ad Name'
'Destination URL'

Facebook Ads

'Ad Name'
'Destination URL'
The Facebook Text that accompanies your Ad image
Select the call to action you would like to apply to your Ad

When you edit and save an active Facebook Ad, a duplicate will automatically be made.

To edit multiple ads in bulk login to RollWorks and navigate to Advertising > Ad Library to see a list view of all your existing Ads.

You can use the search function to search for Ads that include a specific Naming convention.

Bulk edit option	Instructions
Bulk Edit Destination URLs	Select all the Ads you want to update Click 'Edit' Enter the new Destination URL field Click 'Apply to all ads' Click 'Save'
Bulk Edit Facebook Text	Select all the Ads you want to update Click 'Edit' Enter the new Facebook Text and click 'Save' Click 'Apply to all ads' Click 'Save'
Bulk Edit Facebook Buttons	Select all the Ads you want to update Click 'Edit' Click 'Button' Select the call to action you would like to apply to your Ad Click 'Apply to all ads' Click 'Save'