Inventory
RollWorks enables B2B companies like yours to reach their target customers by accessing 90%+ of Internet users across 2+ Million publisher websites across desktop, mobile web, and mobile app ad inventory.
Some of the Ad Exchanges, Top Sellers, and Top Domains that RollWorks partners with include but are not limited to:
Ad Exchanges |
Top Sellers |
Top Domains |
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Google Display Network |
weather.com |
Ad Formats
RollWorks supports the following Ad formats. Click in the Ad format below to learn more about each type.
Category | Ad Format |
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Ad Policies and Editorial Guidelines
All Ads and website landing pages added to RollWorks go through our Ad Content Review Process to ensure that they align with industry guidelines and policies. Please visit the following pages for more information about our Policies:
Creating Ads
- Login to RollWorks and navigate to 'Advertising' > 'Ad Library'
- Click 'Upload' and drop your Ad files or browse your computer
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Enter a Name for your Ad:
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- Use a naming convention: we recommend giving the same name to all Ads with the same messaging without including Ad size. All RollWorks reporting can be filtered by Ad size regardless of the name. If you want to be able to report on an Ad message as a whole, keeping them the same will make this easier.
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Enter the 'Destination URL' where the ads will direct a user to upon clicking on the ad.
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- RollWorks supports Google Analytics UTM Parameters. Learn more about how to set up UTM parameters in this help center article.
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- Click 'Save'
Any Ads that you add to the RollWorks platform will be stored in your Ad Library under 'Engage' > 'Ads' and you can search for your Ads by name or use several filter options.
Editing Ads
To find your existing Ads in the RollWorks platform login to RollWorks and navigate to 'Advertising' > 'Ad Library'. In the Ad Library, you can search for your Ads by name or use several filter options.
To edit an individual Ad hover over the Ad name and click 'Edit':
Web Ads |
You can edit:
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Facebook Ads |
You can edit:
When you edit and save an active Facebook Ad, a duplicate will automatically be made. |
To edit multiple Ads in bulk login to RollWorks and navigate to 'Advertising' > 'Ad Library' to see a list view of all your existing Ads.
You can use the search function to search for Ads that include a specific Naming convention.
Bulk Edit Destination URLs |
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Bulk Edit Facebook Text |
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Bulk Edit Facebook Buttons |
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Ad Creatives Best Practices
Your Ad content and Ad creative should match your customer journey. A full-funnel approach allows you to meet each customer where they are and should continue to move, engage and nurture them through the funnel.
📝 RollWorks recommends:
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- Create 2 to 3 sets of Ads per funnel stage.
- Refresh your ads every 3 months to prevent engagement decline due to ad fatigue.
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As there are several stages in the marketing funnel, each stage should answer a different question for the customer and content should differ:
Creative recommendations for customer journey point 'UNAWARE'
Description: The prospect is unaware of your offering or brand. |
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Goal: Create awareness so that your customer becomes aware of your brand or product and starts exploring your company. |
Types of Content & Landing Pages:
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Examples of Aware Focused Creative |
Ad Messaging:
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CTA Examples:
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Creative recommendations for customer journey point 'AWARE'
Description: The prospect is aware of your brand or product. |
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Goal: Give prospects content and messaging that speaks to why they should consider you. |
Types of Content & Landing Pages:
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Examples of Aware Focused Creative
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Ad Messaging:
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CTA Examples:
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Creative recommendations for customer journey point 'ENGAGED'
Description: Your customer is showing the highest level of intent. They are aware of their problem, they researched their options, and now they’re ready to make a decision. | ![]() |
Goal: Let your prospect know what the next step is and how to get in touch with your sales team. |
Types of Content & Landing Pages:
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Examples of Engaged Focused Creative |
Ad Messaging:
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CTA Examples:
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Community content about Creatives
Click here to check it out!
Visit The Accountable Marketing Collective to find more helpful tips and inspiration about ad creatives.
Need help accessing the community? Email community@rollworks.com to receive the access code.