Upload new Ads
Watch this 5 minute video to learn how to upload ads to RollWorks or continue reading this article for step-by-step instructions.
- Log in to RollWorks and navigate to Advertising > Ad Library
- Click Upload and drop your Ad files or browse your computer
- Enter a Name for your Ad
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Enter the Destination URL where the ads will direct a user upon clicking on the ad.
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- RollWorks supports Google Analytics UTM Parameters. Learn more about how to set up UTM parameters in this article.
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- Click Save
Any Ads that you add to the RollWorks platform will be stored in your Ad Library Advertising > Ad Library and you can search for your Ads by name or use several filter options.
Use a naming convention when uploading ads to RollWorks
We recommend giving the same name to all Ads with the same messaging without including Ad size. All RollWorks reporting can be filtered by Ad size regardless of the name. If you want to be able to report on an Ad message as a whole, keeping them the same will make this easier.
Edit Existing Ads
To find your existing Ads in the RollWorks platform log in to RollWorks and navigate to Advertising > Ad Library. In the Ad Library, you can search for your Ads by name or use several filter options.
To edit an individual Ad hover over the Ad name and click Edit:
Ad Type |
What can I edit? |
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Web Ads |
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Facebook Ads |
When you edit and save an active Facebook Ad, a duplicate will automatically be made. |
To edit multiple ads in bulk login to RollWorks and navigate to Advertising > Ad Library to see a list view of all your existing Ads.
You can use the search function to search for Ads that include a specific Naming convention.
Bulk edit option | Instructions |
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Bulk Edit Destination URLs |
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Bulk Edit Facebook Text |
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Bulk Edit Facebook Buttons |
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Bulk Pause/Resume ads
To Bulk Pause/Resume Ads follow the steps below:
- Go to the Ad Library.
- Select the ads you wish to Pause/Resume.
- Click on Pause/Resume Ad Everywhere.
As a result, all of the selected ads will get Paused/Resumed on any campaign to which they were assigned.
Swapping out ads in a Playbook
Click here to learn how to swap out ads in an active Playbook.
Ad Formats Supported
RollWorks supports different ad formats depending on your package. Click the name of the ad format below to learn more.
Ad Category | Ad Formats supported |
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Web ads | |
Facebook & Instagram ads | |
LinkedIn ads | Sponsored content single-image ads are available when you launch and manage Linkedin Campaigns directly from RollWorks. |
All existing LinkedIn ad formats are available when you push RollWorks Audiences to LinkedIn. |
Ad Policies and Editorial Guidelines
All Ads and website landing pages added to RollWorks go through our Ad Review Process to ensure that they align with industry guidelines and policies. Please visit the Advertising Policies section in the RollWorks Help Center to learn more.