How to Upload and Edit Ads

Upload new Ads

Watch this 5 minute video to learn how to upload ads to RollWorks or continue reading this article for step-by-step instructions.

  • Log in to RollWorks and navigate to Advertising > Ad Library
  • Click Upload and drop your Ad files or browse your computer
  • Enter a Name for your Ad
  • Enter the Destination URL where the ads will direct a user upon clicking on the ad. 
        • RollWorks supports Google Analytics UTM Parameters. Learn more about how to set up UTM parameters in this article.
  • Click Save

Any Ads that you add to the RollWorks platform will be stored in your Ad Library Advertising > Ad Library and you can search for your Ads by name or use several filter options.

Use a naming convention when uploading ads to RollWorks

We recommend giving the same name to all Ads with the same messaging without including Ad size. All RollWorks reporting can be filtered by Ad size regardless of the name. If you want to be able to report on an Ad message as a whole, keeping them the same will make this easier.

 

Edit Existing Ads

To find your existing Ads in the RollWorks platform log in to RollWorks and navigate to Advertising > Ad Library. In the Ad Library, you can search for your Ads by name or use several filter options.

To edit an individual Ad hover over the Ad name and click Edit:

Ad Type

What can I edit?

Web Ads
  • 'Ad Name'
  • 'Destination URL'
Facebook Ads
  • 'Ad Name'
  • 'Destination URL'
  • The Facebook Text that accompanies your Ad image
  • Select the call to action you would like to apply to your Ad

When you edit and save an active Facebook Ad, a duplicate will automatically be made.

 

To edit multiple ads in bulk login to RollWorks and navigate to Advertising > Ad Library to see a list view of all your existing Ads.

You can use the search function to search for Ads that include a specific Naming convention.

Bulk edit option Instructions
Bulk Edit Destination URLs
  • Select all the Ads you want to update
  • Click Edit 
  • Enter the new Destination URL field
  • Click Apply to all ads
  • Click Save
Bulk Edit Facebook Text
  • Select all the Ads you want to update
  • Click Edit 
  • Enter the new Facebook Text and click Save
  • Click Apply to all ads
  • Click Save

Bulk Edit Facebook Buttons

  • Select all the Ads you want to update
  • Click Edit
  • Click Button
  • Select the call to action you would like to apply to your Ad
  • Click Apply to all ads
  • Click Save

 

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Bulk Pause/Resume ads

To Bulk Pause/Resume Ads follow the steps below:

  1. Go to the Ad Library.
  2. Select the ads you wish to Pause/Resume.
  3. Click on Pause/Resume Ad Everywhere.

As a result, all of the selected ads will get Paused/Resumed on any campaign to which they were assigned.

 

Swapping out ads in a Playbook

Click here to learn how to swap out ads in an active Playbook.

 

Ad Formats Supported

RollWorks supports different ad formats depending on your package. Click the name of the ad format below to learn more.

Ad Category Ad Formats supported
Web ads

Image web ads

Native web ads

HTML5 rich media web ads

Video web ads

Third-party ads

Facebook & Instagram ads

Single image ads

Carousel ads

Video ads

LinkedIn ads Sponsored content single-image ads are available when you launch and manage Linkedin Campaigns directly from RollWorks.
All existing LinkedIn ad formats are available when you push RollWorks Audiences to LinkedIn.

 

Ad Policies and Editorial Guidelines

All Ads and website landing pages added to RollWorks go through our Ad Review Process to ensure that they align with industry guidelines and policies. Please visit the Advertising Policies section in the RollWorks Help Center to learn more.

 

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