Ad Labels help you to organize your creative ads into meaningful groups so that you can easily filter, search, manage, and select ads when creating a campaign without scrolling through multiple rows of ads.
You don't need to use complex naming conventions to organize your ads, instead you can rely on labels to group ads into distinct groups such as funnel stage, vertical, or product line.
B2B Use Cases
Funnel Stages
Use ad labels to group ads by funnel stage: top of the funnel, middle of the funnel, and bottom of the funnel.
ABM Strategies
Use ad labels to differentiate between ABM strategies:
- One to Many: Involves marketing to multiple accounts with higher-level content that will resonate with the target audience. For example top of the funnel brand awareness ads.
- One to Few: Involves marketing to a smaller number of high-value accounts with more specific, personalized content and outreach.
- One to One: Involves highly personalized content and outreach that is targeted to each high-value account or even each contact on the buying committee on a small target account list.
Team Divisions
Use ad labels to differentiate ads uploaded by different team divisions or marketing teams. For example: demand generation team, social media team, agencies, etc.
Industries
Use ad labels to group ads by industry if you have unique case studies for specific industries.
Verticals and Product Lines
Use ad labels to group ads by vertical or product lines. For example your B2B solution vs your B2C solution.
Create a Label for existing ads
- Navigate to Advertising > Ad Library
- Select the ads you want to group together
- Click Labels in the toolbar
- Click Create a Label
- Enter the Name of your label, choose a Color, select Save
- Check the box next to your label
- Click Apply
Delete a Label from existing ads
- Select the ads you want to ungroup from a label
- Click Ad Labels
- Check the label you want to remove
- Click Apply
Filter ads by Label
- Navigate to Advertising > Ad Library
- Click the dropdown filter called Label
- Select the labels you want to filter
Search ads by Label
- Navigate to Advertising > Ad Library
- Type the Label name into the search bar in the top right corner
- The results will show both the ads tagged with a specific Label and ads containing the search term in their name
Create ad Labels for new ads
- Navigate to Advertising > Ad Library
- Click Upload
- Search or drag and drop the ad files
- Fill out the necessary fields like Ad Name and Destination URL
- In the Label field:
- Search and select an existing Label
- Type a new Label name and click +
- Search and select an existing Label
FAQs
Is there a character limit for ad labels?
There is a limit of 40 characters.
Is there a limit to the number of labels I can create?
No, you can create unlimited labels.
Is ad label performance and spend reporting available?
Not at the moment. This feature enhancement is under development.