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  1. AdRoll ABM
  2. Insights

Insights

Identify in-market accounts using Intent and Engagement, track account progression with Journey Stages, and ABMify your sales team with Sales Insights.

The AdRoll ABM Command Center

  • The Command Center
  • Create New Account Records in Salesforce
  • Create new Company records in HubSpot
  • Adding 'Accounts Not in Advertising' to an active Campaign or Playbook

Journey Stages

  • Journey Stages Overview
  • Journey Stage Customization
  • Data Sources available to customize Journey Stages
  • From Unaware to Renewal: A Hands-On Guide to Customizing Journey Stages
  • Journey Stage data in Salesforce and HubSpot
  • Journey Stages Troubleshooting
  • See all 7 articles

Intent Data

  • Intent Data Fundamentals
  • Types of Intent Data available
  • Bombora Company Surge® Intent
  • AdRoll Keyword Intent
  • AdRoll Keyword Intent Location
  • AdRoll Account News
  • See all 7 articles

Sales Insights and Spiking Accounts

  • What is Sales Insights
  • Sales Insights for Salesforce
  • Sales Insights for HubSpot

ICP Fit Grade

  • Create ICP Models for Account Scoring in AdRoll ABM
  • Account scoring: Use ICP Fit Grade to assess fit

Website Analytics

  • Website Analytics Guide

Journey Events

  • Journey Event Guide
  • Journey Events Use Cases and Best Practices
  • Account Card: Deep dive into a specific account
  • Why AdRoll?
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    © 2006, NextRoll, Inc. All rights reserved. AdRoll is a NextRoll brand. To learn more please visit nextroll.com.

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