The following data sources are available to customize your own Journey Stage definitions:
RollWorks Website Activity
| Attributes available | Example |
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Website Activity from All Website Traffic
Learn more about Account Website Activity Attributes here. |
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Website Activity from RollWorks Ad Driven* Traffic
*Ad Driven definition: Page views/unique visitors/conversions tracked by RollWorks for an Account in the last 7, 14, 30, 60, or 90 days, whereby there was also at least 1 impression in the 30 days prior to the page views/unique visitors/conversions, to any cookie within the same account. Learn more about Account Website Activity Attributes here. |
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Wildcards are not supported
The use of Wildcards to define Website Activity Attributes is not supported, i.e. pricing/*
RollWorks Advertising Activity
| Attributes available | Example |
|---|---|
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HubSpot Data
| Attributes available | Example |
|---|---|
Requires the HubSpot Integration with RollWorks. RollWorks can ingest default and custom properties from standard HubSpot objects. Non-Standard objects and their properties are not available. Attributes available to you will vary based on your own HubSpot configuration. |
Salesforce Data
| Attributes available | Example |
|---|---|
Requires the Salesforce Integration with RollWorks. RollWorks can ingest default and custom fields from standard Salesforce objects. Non-Standard objects and their fields are not available. Attributes available to you will vary based on your own Salesforce configuration. |
Marketo Data
| Attributes available | Example |
|---|---|
Requires the Marketo Integration with RollWorks. Attributes available to you will vary based on your own Salesforce fields. |
G2 Buyer Intent
| Attributes available | Example |
|---|---|
Requires the G2 Integration with RollWorks and a paid G2 subscription. Some of the attributes listed may not be available depending on your G2 subscription. Currently it is not possible to select a specific Category. |
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