Data Sources available to customize Journey Stages

The following data sources are available to customize your own Journey Stage definitions.

 

RollWorks Website Activity

Attributes available Example

From All Website Traffic

  • Page Views + URL
  • Unique Visitors + URL
  • Conversions

 

Screen Shot 2022-02-15 at 1.34.41 PM.png

From RollWorks Ad Driven Traffic

  • Ad Driven Page Views + URL 
  • Ad Driven Unique Visitors + URL
  • Ad Driven Conversions

Ad Driven definition: the Account has received ≥ 1 impression in the last 30 days AND someone from the account has visited.

 

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RollWorks Advertising Activity

Attributes available Example
  • Ad Impressions
  • Ad Clicks
Screen Shot 2022-02-15 at 1.33.38 PM.png

 

HubSpot Data

Attributes available Example
  • HubSpot Deal properties
  • HubSpot Company properties
  • HubSpot Engagement properties

Requires a HubSpot Integration with RollWorks.

RollWorks can ingest default and custom properties from standard HubSpot objects. Non-Standard objects and their properties are not available.

Attributes available to you will vary based on your own HubSpot configuration.

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Salesforce Data

Attributes available Example
  • Salesforce Account fields
  • Salesforce Opportunity fields
  • Salesforce Activity fields

Requires a Salesforce Integration with RollWorks.

RollWorks can ingest default and custom fields from standard Salesforce objects. Non-Standard objects and their fields are not available.

Attributes available to you will vary based on your own Salesforce configuration.

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Marketo Data

Attributes available Example
  • Marketo Activity

Requires a Marketo Integration with RollWorks.

Attributes available to you will vary based on your own Salesforce fields. 

Screen Shot 2022-02-15 at 1.56.05 PM.png

 

G2 Buyer Intent

Attributes available Example
  • Category views
  • Comparisons
  • Alternative Views
  • Profile Views

Requires a G2 Integration with RollWorks and a paid G2 subscription. 

Some of the attributes listed may not be available depending on your G2 subscription.

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