Before you start
- On March 9, 2026, we launched an upgraded Account List Builder with enhanced data sources. While Account News is not yet available for new lists, it remains fully functional and editable for all legacy lists created prior to this date.
AdRoll Account News is a proprietary Account data signal that collects important events and business news about a company. The Account News feature provides information on changes to certain Account-level attributes, allowing you to take important information into consideration in order to prioritize and manage your account-based strategy based on news related to the account's financial performance, organization structure, and product or partnership launches.
| Data Signals | News related to… | Impact |
|---|---|---|
| Financial |
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Could Impact budget - positively or negatively - for technology purchases. |
| Organization Structure |
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Stakeholder changes like a new CMO or VP of sales can mean changes in existing technology or open up opportunities for new technologies. |
| Launches |
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Indicates company growth momentum and potential for technology investments. |
Features:
- Account-Level signal proprietary to the AdRoll ABM platform.
- Regions covered: US and International.
- Data ingested from 40k sources of news.
- 25 + million companies are tracked in our data foundation.
- Data is updated on a daily basis.
Benefits:
Account News gives you Account-level insights and changes that will help you:
- Prioritize accounts for marketing and sales outreach, for example, companies that may have announced an impending IPO or investor funding
- Exclude accounts that may not be a good fit, for example, when a company announced to be at risk of bankruptcy or declares bankruptcy.
- Personalize outreach, based on specific Account News signals.
- Better understand how account behavior impacts acquisition and retention.
Who can access
Access to the AdRoll Account News data source depends on your package:
| Your Package | Account News |
|---|---|
| Account Based Advertising | Not included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Not Included |
To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.
Account News data attributes
| Attribute | Description |
|---|---|
| Bankruptcy | Triggered when a company is announced to be at risk of bankruptcy, or declares bankruptcy. |
| Company Award | Triggered when a company announces receipt of an award or accolade. |
| Earnings | Triggered when a company reports earnings. |
| Funding | Triggered when a company takes on new funding from private sources (Exclude IPOs and funding from public markets) |
| IPO | Triggered when a company completes a public listing. |
| Upcoming IPO | Triggered when a company announces an upcoming IPO or files an S-1. |
| Executive joined company | Triggered when a new executive (CXO, President, SVP, EVP, VP) joins the company. |
| Executive left company | Triggered when an executive (CXO, President, SVP, EVP, VP) leaves the company |
| Executive promotion | Triggered when an employee of the company moves into an executive position as either a promotion or lateral move. |
| Layoffs | Triggered when a company announces layoffs, furloughs, or other reductions in the workforce. |
| Mergers & Acquisitions | Triggered when a company completes a merger or is the acquirer in an acquisition. |
| New office | Triggered when a company announces the opening of a new office or expansion into a new geo. |
| Restructuring or Divestiture | Triggered when a company disposes of an asset (business unit, office, product line) through sale, exchange, or closure. |
| New partnership | Triggered when a company announces a new partnership or joint venture. |
| Product launch | Triggered when a company announces a new product or service. |
| News | Triggered when a company appears on news media. |
|
Hirings THIS ATTRIBUTE IS TEMPORARILY UNAVAILABLE |
Triggered when a company announces hiring. THIS ATTRIBUTE IS TEMPORARILY UNAVAILABLE |
Account News in Journey Events
You can find Account News signals for specific Accounts in Journey Events to help you analyze the drivers of the Account's progression. Learn more about Journey Events here.
Account News to create Account Lists
You can use Account News signals to create your Account Lists: simply create a new Account List or edit an existing one by adding the attributes available under 'AdRoll Account News' and combining them with OR/AND logic. Account News can be configured as follows:
- [Account News attribute] within the last 30 days
- [Account News attribute] within the last 60 days
- [Account News attribute] within the last 90 days
Learn more about how to use the Account List builder here.
The examples below show you how to use different Account News attributes in the Account List Builder to enhance the logic that defines which companies are added to your Account Lists:
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Account News Attribute |
Layer in your Account List Builder logic |
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FAQs
Will Account News be added to the new Account List Builder in the future?
Yes. We are currently working on migrating all essential legacy features to the new experience. While the new builder already offers a wider variety of powerful data sources for more precise targeting, Account News is a priority for our upcoming expansions. Please stay tuned to our product update logs for announcements regarding its availability.