Oracle Eloqua Integration: Initial Integration Guide

What is the Oracle Eloqua Integration

The Oracle Eloqua Integration for RollWorks imports existing Eloqua Contact Lists to RollWorks so that you can:

• Target Oracle Eloqua contact lists with personalized Advertising Campaigns tailored to the role, sales stage, company, or any other contact lists you’ve built in Oracle Eloqua.
• Create multi-channel strategies by reaching known contacts through email directly in Oracle Eloqua and through RollWorks ad Contact Targeting Web Campaigns and Facebook Campaigns.

At this time the Oracle Eloqua Integration is unidirectional and does not sync any RollWorks data into Oracle Eloqua.

Who can access

In order to access the Oracle Eloqua Integration, customers must be on:

• Oracle Eloqua Subscription: Basic, Standard, or Enterprise.
• Any paid RollWorks subscription package

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.

Before you start

The user completing this installation must be in one of the following security groups to grant RollWorks read access to Contact Lists and Contact emails:

• "Basic Users - Marketing" 
• "Advanced Users - Marketing"

While this doesn’t prevent successful authentication, you will not be able to sync Contact Lists into RollWorks unless the correct security groups are assigned to the user responsible to complete this initial installation.

Connect Oracle Eloqua with RollWorks

Step 1: Login to RollWorks

• Log in to RollWorks.
• Navigate to Integrations > CRM & Marketing Automation > Oracle Eloqua.
• Click Connect.

Step 2: Enter your Oracle Eloqua information

• Click Login when prompted in the Oracle Eloqua authentication experience
• Enter your Oracle Eloqua Company Name, Username, and Password credentials.

You are done! You will be taken back to RollWorks and will see a message indicating "Your Oracle Oracle Eloqua account is successfully connected to RollWorks"

Import contact lists from Oracle Eloqua

Before you start

Importing your Oracle Eloqua Contact Lists to RollWorks will allow you to either target this audience with Ads or to exclude this audience from these RollWorks Ad Campaigns:

• • • Contact Targeting Campaigns
    • Facebook Campaigns

We recommend a minimum of 1000 email addresses

Step 1: Create a Contact List in Oracle Eloqua

👉  Good to know: 'Segments' in Oracle Eloqua are called 'Contact Lists' in RollWorks

Log in to Oracle Eloqua and click 'Audience', 'Segments', and then 'Create a new Segment'. You can skip this step if you already have existing Oracle Eloqua segments that you want to bring over to RollWorks.

• Visit this Oracle Eloqua help center article to learn how to create segments.

Step 2: Import Contact List to RollWorks

​​Log in to RollWorks, navigate to Integrations > CRM & MAP Integrations, and click the Oracle Eloqua card.

• Click the button labeled Import Lists to view all available Oracle Eloqua Contact Lists.

• Select the Contact List(s) that you wish to import and click Done.

After completing the steps above you have successfully synced your selected Oracle Eloqua segments over to RollWorks as Contact Lists. If the lists you import are dynamic Contact Lists in Oracle Eloqua they will update automatically in RollWorks.

Now that you have synced over your contact lists from Oracle Eloqua to RollWorks, you can engage or suppress this audience in your RollWorks Ad Campaigns.

Find Oracle Eloqua Contact Lists

The data sync between RollWorks and Oracle Eloqua is scheduled daily at 15:00 (UTC), any new lists created in Oracle Eloqua will appear as available to be imported to RollWorks after this daily sync. After importing a list, RollWorks will complete the cookie-matching process, which can take up to 72 hours. You cannot use imported Contact Lists in your Ad Campaigns until this cookie-matching process is complete.

To find your Oracle Eloqua Contact lists in RollWorks:

• Log in to RollWorks and go to Audiences > Contact Lists.
• Under Imported Audiences use the filter Source = Oracle Eloqua to view Oracle Eloqua contact lists only.
• Or search your contact list name.

To confirm if a Contact List is ready to be used in Ad Campaigns login to RollWorks use the Synced Audience Status:

To learn more about the RollWorks process we use to ingest your CRM Contact Lists go to this Help Center article.

Troubleshooting

If you are unable to sync segments from Oracle Eloqua to RollWorks as contact lists we suggest confirming that the integrating user is set up in one of the following security groups to grant RollWorks read access to Contact Lists and Contact emails:

• • • "Basic Users - Marketing" 
    • "Advanced Users - Marketing"

FAQ

Can I see RollWorks data and reports directly in Oracle Eloqua?

At this time the Oracle Eloqua Integration with RollWorks does not sync RollWorks data into Oracle Eloqua.

What is the minimum amount of emails required in a Contact List to run an Ad campaign?

We strongly suggest that your contact lists have at least 1,000 unique email addresses for optimal performance. Even though you may be able to run a contact targeting campaign with 100 unique emails that match a cookie this audience is too small to yield optimal reach and ad performance.

What type of Advertising campaigns can I launch using Oracle Eloqua contact lists? 

You can launch the following types of advertising campaigns using Oracle Eloqua contact lists:

• Contact Targeting Campaigns.
• Facebook Contact Targeting Campaigns.

Why is the contact list size in RollWorks different than the list size in Oracle Eloqua? 

The list size surfaced in RollWorks is after email validation.  It’s possible an Oracle Eloqua Contact List has invalid emails (e.g., not a recognized email format) which RollWorks skips ingesting.