Restricted Content and Practices: Sensitive Interest

In order to protect the privacy of users, NextRoll will not retarget customers with ads based off of implied or explicit knowledge of a users personal circumstances. 

Please see further provisions below of what type of sensitive interest content would not be eligible to run.  

Criminal Record: Sensitive Interest Content

Ex.png Implying an individual has a criminal charge

Ex.png Implying an individual has committed crimes

Ex.png Implying an individual has a criminal record

Ex.png Lawyers specializing in criminal defense 

Ex.png Bail bonds services 

Ex.png Driving under the influence legal counsel 

Ex.png Lead ad forms requesting information regarding criminal history or conviction status 

 

Gender Identity: Sensitive  Interest Content

Ex.png Website dedicated to individuals that may be questioning their sexual identity

Ex.png Gender transitioning information 

Ex.png Gender identity information 

Ex.png Discrimination lawyers dedicated to gender identity 

 

Health: Sensitive  Interest Content

Health issues that are deemed sensitive or confidential in nature cannot be included in ads or called out in landing pages. Please see guidelines below. 

Ex.png Targeting pregnant women with ads based off of this information 

Ex.png Pregnancy and fertility-related products

Ex.png Mental health conditions, e.g., depression or anxiety

Ex.png Health services or procedures related to sensitive health information 

Ex.png Health issues in relation to intimate body parts, e.g., bowel, genital, or urinary issues

Ex.png Ads targeted towards an individual with a disability 

Ex.png Physical health conditions of a sensitive nature, e.g., sexually transmitted disease

Ex.png Products to treat sensitive health conditions, e.g., over the counter tablet for depression

Ex.png Medical devices aimed towards sensitive health conditions, e.g., CPAP machines, insulin devices

Ex.png Health issues in relation to sexual functioning 

 

Legal Services: Sensitive Interest Content

Ex.png Immigration Legal Counsel

Ex.png Victim advocate services

Ex.png Car accident settlement

Ex.png Family legal services, e.g., divorce, adoption

Ex.png Legal services targeted towards refugees

Ex.png Personal injury lawyers or services 

Ex.png Personal injury claims

 

Negative Financial Status: Sensitive Interest Content

Ads and landing pages should never target anyone based off of a negative financial status or imply that an individual is in financial difficulty or needs financial assistance. 

Ex.png Ads implying a negative financial status

Ex.png Ads alluding to a customer needing financial help

Ex.png Ads implying an individual is bankrupt

Ex.png Lead ad forms requesting information regarding bankruptcy status 

Ex.png  Ads calling out that an individual is in debt, has personal debt, or alludes to the amount of debt a person is in 

Ex.png Negative targeting of an individual with financial advice based off of sensitive financial information

Ex.png Ads implying an individual is unemployed

Ex.png Welfare services

Ex.png Homeless shelters

Ex.png Lending products of a predatory nature 

 

Personal Hardship: Sensitive Interest Content

NextRoll does not wish for customers to be targeted based off of personal hardships that they may have experienced and may be deemed confidential or sensitive. 

Ex.png Ads aimed towards a victim of a crime

Ex.png Ads aimed towards a victim of abuse

Ex.png Ads aimed towards a victim of a traumatic event

Ex.png Victim advocate information

Ex.png Domestic abuse services

 

Political Content: Sensitive Interest Content

Ex.png Political content targeting sensitive interests or groups 

Ex.png Lead ads targeting a specific political party

 

Race and Ethnicity: Sensitive Interest Content

Ex.png Ads aimed towards ethnic dating

Ex.png Ads implying the race or ethnicity of an individual 

 

Relationship Content: Sensitive Interest Content

Ex.png Family Counseling Services, e.g., adoption counseling

Ex.png Bereavement Services

Ex.png Ads or landing page dedicated to information about coping with a divorce 

Ex.png Ads or landing page dedicated to information about coping with a bereavement

Ex.png Personal hardship with family member or friends that would be deemed of a sensitive nature

 

Religious or Philosophical Content: Sensitive Interest Content

Ex.png Religious beliefs of a personal nature

Ex.png Religious guidance

Ex.png Unverifiable claims with regard to religious beliefs 

 

Sexual Orientation or Sexual Behavior: Sensitive Interest Content

Advertisers that wish to run ads targeting users based on their sexual orientation, behavior, interests, or experiences are not eligible to run. Sexual orientation and interests may be considered confidential or private information by an individual and, for this reason, NextRoll will not serve an ad to a customer based off of this information. 

Ex.png Sexual behavior

Ex.png Sexual Identity

Ex.png Sexual orientation, including gay, lesbian, bisexual, heterosexual, or questioning orientation

Ex.png Information about sexual orientation and revealing such information

Ex.png Dating websites aimed towards a specific sexual orientation

Ex.png Travel websites aimed towards a specific sexual orientation

 

Trade Union Membership Status: Sensitive Interest Content

Ads should not ask for information from a customer in relation to their trade union membership status. 

Ex.png Trade union memberships

Ex.png Ads which highlight or imply knowledge of an individual's trade union membership

Ex.png Ads aimed towards members of a specific trade union 

Ex.png Trade union blogs

Ex.png Overall website dedicated to a specific trade union 

Ex.png Work dispute trade union related support or information websites 

Ex.png Lead ad form fields requesting information if a person is a trade union member

Ex.png Lead ad form fields requesting information about which trade union an individual is part of

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