In order to protect the privacy of users, NextRoll will not retarget customers with ads based off of implied or explicit knowledge of a users personal circumstances.
Please see further provisions below of what type of sensitive interest content would not be eligible to run.
Criminal Record: Sensitive Interest Content
❌ Implying an individual has a criminal charge.
❌ Implying an individual has committed crimes.
❌ Implying an individual has a criminal record.
❌ Lawyers specializing in criminal defense.
❌ Bail bonds services.
❌ Driving under the influence legal counsel.
❌ Lead ad forms requesting information regarding criminal history or conviction status.
Gender Identity: Sensitive Interest Content
❌ Website dedicated to individuals that may be questioning their sexual identity.
❌ Gender transitioning information.
❌ Gender identity information.
❌ Discrimination lawyers dedicated to gender identity.
Health: Sensitive Interest Content
Health issues that are deemed sensitive or confidential in nature cannot be included in ads or called out in landing pages. Please see guidelines below.
❌ Targeting pregnant women with ads based off of this information.
❌ Pregnancy and fertility-related products.
❌ Mental health conditions, e.g., depression or anxiety.
❌ Health services or procedures related to sensitive health information.
❌ Health issues in relation to intimate body parts, e.g., bowel, genital, or urinary issues.
❌ Ads targeted towards an individual with a disability.
❌ Physical health conditions of a sensitive nature, e.g., sexually transmitted disease.
❌ Products to treat sensitive health conditions, e.g., over the counter tablet for depression.
❌ Medical devices aimed towards sensitive health conditions, e.g., CPAP machines, insulin devices.
❌ Health issues in relation to sexual functioning.
Legal Services: Sensitive Interest Content
❌ Immigration Legal Counsel.
❌ Victim advocate services.
❌ Car accident settlement.
❌ Family legal services, e.g., divorce, adoption.
❌ Legal services targeted towards refugees.
❌ Personal injury lawyers or services.
❌ Personal injury claims.
Negative Financial Status: Sensitive Interest Content
Ads and landing pages should never target anyone based off of a negative financial status or imply that an individual is in financial difficulty or needs financial assistance.
❌ Ads implying a negative financial status
❌ Ads alluding to a customer needing financial help
❌ Ads implying an individual is bankrupt.
❌ Lead ad forms requesting information regarding bankruptcy status.
❌ Ads calling out that an individual is in debt, has personal debt, or alludes to the amount of debt a person is in.
❌ Negative targeting of an individual with financial advice based off of sensitive financial information.
❌ Ads implying an individual is unemployed.
❌ Welfare services.
❌ Homeless shelters.
❌ Lending products of a predatory nature.
Personal Hardship: Sensitive Interest Content
NextRoll does not wish for customers to be targeted based off of personal hardships that they may have experienced and may be deemed confidential or sensitive.
❌ Ads aimed towards a victim of a crime.
❌ Ads aimed towards a victim of abuse.
❌ Ads aimed towards a victim of a traumatic event.
❌ Victim advocate information.
❌ Domestic abuse services.
Political Content: Sensitive Interest Content
❌ Political content targeting sensitive interests or groups.
❌ Lead ads targeting a specific political party.
Race and Ethnicity: Sensitive Interest Content
❌ Ads aimed towards ethnic dating.
❌ Ads implying the race or ethnicity of an individual.
Relationship Content: Sensitive Interest Content
❌ Family Counseling Services, e.g., adoption counseling.
❌ Bereavement Services.
❌ Ads or landing page dedicated to information about coping with a divorce.
❌ Ads or landing page dedicated to information about coping with a bereavement.
❌ Personal hardship with family member or friends that would be deemed of a sensitive nature.
Religious or Philosophical Content: Sensitive Interest Content
❌ Religious beliefs of a personal nature.
❌ Religious guidance.
❌ Unverifiable claims with regard to religious beliefs.
Sexual Orientation or Sexual Behavior: Sensitive Interest Content
Advertisers that wish to run ads targeting users based on their sexual orientation, behavior, interests, or experiences are not eligible to run. Sexual orientation and interests may be considered confidential or private information by an individual and, for this reason, NextRoll will not serve an ad to a customer based on this information.
❌ Sexual behavior.
❌ Sexual Identity.
❌ Sexual orientation, including gay, lesbian, bisexual, heterosexual, or questioning orientation.
❌ Information about sexual orientation and revealing such information.
❌ Dating websites aimed towards a specific sexual orientation.
❌ Travel websites aimed towards a specific sexual orientation.
Trade Union Membership Status: Sensitive Interest Content
Ads should not ask for information from a customer in relation to their trade union membership status.
❌ Trade union memberships.
❌ Ads which highlight or imply knowledge of an individual's trade union membership.
❌ Ads aimed towards members of a specific trade union.
❌ Trade union blogs.
❌ Overall website dedicated to a specific trade union.
❌ Work dispute trade union related support or information websites.
❌ Lead ad form fields requesting information if a person is a trade union member.
❌ Lead ad form fields requesting information about which trade union an individual is part of.