RollWorks strives to promote a positive advertising experience for both our customers and the audiences that see our customers’ ads. As such, Rollworks will not approve websites that promote weapons or any products, services, activities, or content that may be deemed illegal, dangerous, or which may cause serious harm or injury.
Examples of content that may be prohibited or restricted in relation to weapons or dangerous products and services are outlined below.
How to Fix Disapproved Ads
If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.
- Weapons: Ad Creative
- Ad Creative: Dynamic Ad Restriction
- Read the policies listed below to learn more about the types of weapons and other dangerous content that we do not allow on ad creatives.
- Upload new ad creatives that contain compliant content.
- Make sure that your new ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
- Dynamic ads are not permitted for websites that contain weapons and dangerous content. Please upload static banners that depict compliant content.
- Make sure that your new static banner ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
- Weapons: Landing Page
- Read the policies listed below to learn more about the types of weapons and other dangerous content that we do not allow on landing pages.
- Remove non-compliant content from the landing page that you wish to use as your destination URL.
- Reach out to the RollWorks Customer Support team once the updates to your landing page have been made to request a re-review.
- If you’re not able to remove non-compliant content, change your destination URL to drive your target audience to landing pages with compliant content.
- Once you update your destination URL, your ads will automatically trigger into In Review.
Explosives
❌ Ads that promote the sale or use of explosives.
❌ Any product which may cause damage to people or property.
❌ Products that provide instructions on how to make bombs or explosives.
❌ Blogs or forums dedicated to making explosives.
❌ Nail bombs.
❌ Chemical bombs.
❌ Grenades.
❌ Firecrackers.
❌ Fireworks.
Guns
❌ Any device that discharges a projectile at high velocity with the potential to cause injury.
❌ Sporting guns.
❌ Recreational guns.
❌ Self-defense guns.
❌ Handguns.
❌ Rifles.
❌ Hunting guns.
❌ Shotguns.
❌ Antique guns that are still functioning.
❌ Combat devices that have the potential to incur serious injury.
❌ Any type of firearms.
❌ BB guns.
❌ Blowguns.
❌ Paintball guns.
❌ Airsoft guns.
❌ Antique guns that are still functioning.
❌ Ammunition.
❌ Silencers.
❌ Shooting ranges.
❌ Gunsmiths.
❌ Gun or weapon-related books, magazines, or websites
❌ Firearm training or concealed carry permit services.
❌ Ads that depict images of guns.
Websites promoting weapon accessories that do not feature any images of weapons may be approved on a case-by-case basis.
⚠️ Ammunition belts.
⚠️ Ammunition clips.
⚠️ Gun holsters.
⚠️ Gun safes.
⚠️ Gun locks.
⚠️ Gun scopes.
Knives
Knives which are not intended for tactical or combat purposes may be eligible to run ads via RollWorks.
✅ Kitchen knives.
✅ Utility knives.
The below products are not eligible to run:
❌ Fighting or combat knives.
❌ Self-defense knives.
❌ Switchblades (flick knives).
❌ Gravity knives.
❌ Military knives.
❌ Hunting knives.
❌ Sword canes.
❌ Swords.
❌ Push daggers.
❌ Butterfly knives.
❌ Any type of disguised knife, e.g., a blade or sharp point hidden inside what appears to be an everyday object such as a phone, brush or lipstick.
❌ Ads that depict images of knives that are used for tactical or combat purposes.
Other Weapons
Any other products which are designed to cause injury or harm to an individual are not eligible to run. This includes self-defense, combat, or sports products.
❌ Push daggers.
❌ Throwing axes.
❌ Throwing stars.
❌ Brass knuckles.
❌ Tasers.
❌ Pepper spray.
❌ Samurai swords.
❌ Batons.
❌ Nunchucks.
❌ Truncheons.
❌ Hand or foot-claws.
❌ Knuckle dusters.
