Third-Party Web Ads Guide

Brandon Lee

Updated March 13, 2023 17:47

What are Third-Party Ads?

Third-Party Ads are ads that you create using a third-party ad server and that include a snippet of JavaScript code generated from the third-party ad server in the form of an ad tag (also known as a third-party ad tag). The ad tag is a digital container that allows these Third-Party Ads to be displayed. RollWorks collects the ad tag from you and displays the ads you’ve created from a third party. When you use Third-Party Ads, you will not update these Ads in RollWorks, instead, you will be making changes to your Ads on the third-party ad server you use, and these changes will reflect on the single ad tag.

RollWorks does not recommend using Third-Party Ads, because they are not compatible with the majority of inventory sources we offer, and you won’t be able to take advantage of any of our future offerings around creative optimization.

Third-Party Ads cannot be used for Facebook, Instagram, LinkedIn, or Native Ad Inventory.

Who is eligible to use Third Party Ads?

RollWoks customers with a subscription package (Starter, Standard, Professional, and Ultimate) can launch Campaigns and Playbooks using Third-Party Ads. If you have a RollWorks subscription package and you want to use Third-Party Ads, you must reach out to your Customer Success Manager or the RollWorks Customer Support Team.

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.

What sizes are supported for Third-Party Ads?

We recommend that you upload the following six most popular ad sizes, at minimum. The more ad sizes you upload, the more reach your campaign will have and the better it'll perform.

RollWorks also supports the following Third-Party sizes:

Banner: 468×60
Large Rectangle: 336×280
Mid Square: 200×200
Square: 250×250
Small Rectangle: 180×150

What creative specs are supported for Third-Party Ads?

Supported File Types	JPG PNG GIF - up to 30 seconds, 15-20 fps, no looping
Maximum File Size	Limited to 150KB
Destination URL	Limited to 1,024 characters Do not use redirecting URLs URLs can't direct to a payment processor for example PayPal. URLs can't direct to a video, for example, a video on Dailymotion. Includes your UTM Parameters
Security	All ads must be Secure Socket Layer (SSL) compliant. All URLs contained in third-party ad tag code snippets must use HTTPS All additional URLs that are loaded via redirects must use HTTPS
Supported Vendors & Tag Types	JavaScript: XD, AdForm, AdTech, EyeReturn, Facilitate Digital, Flashtalking, SiteScout, Speedshift, Spongecell iFrame: Netmining, OpenX, Zedo iFrame OR JavaScript: Atlas, Doubleclick, MediaPlex, PointRoll

How do I upload my Third-Party Ads to RollWorks?

The ability to upload Third-Party Ads to RollWorks is not available directly in your RollWorks account.

If you have a RollWorks subscription package and you want to use Third-Party Ads, you must reach out to your Customer Success Manager or the RollWorks Customer Support Team.

How do I troubleshoot my web ads?

There are a few items to consider if you are experiencing issues with your Third-Party Ads:

Make sure that your logo is on the creative image.
The landing page must include a link to the homepage and/or site privacy policy.
The destination URL should not redirect to a different website or redirect to a video, for example, a video on a site like Dailymotion.
GIF Ads cannot loop endlessly or be longer than 30 seconds
Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.