Third-Party Web Ads Guide

What are Third-Party Ads

Third-Party Ads are ads that you create using a third-party ad server and that include a snippet of JavaScript code generated from the third-party ad server in the form of an ad tag (also known as a third-party ad tag). The ad tag is a digital container that allows these Third-Party Ads to be displayed. RollWorks collects the ad tag from you and displays the ads you’ve created from a third party. When you use Third-Party Ads, you will not update these Ads in RollWorks, instead, you will be making changes to your Ads on the third-party ad server you use, and these changes will reflect on the single ad tag.

RollWorks does not recommend using Third-Party Ads, because they are not compatible with the majority of inventory sources we offer, and you won’t be able to take advantage of any of our future offerings around creative optimization.

Third-Party Ads cannot be used for Facebook, Instagram, LinkedIn, or Native Ad Inventory.


Who can access

Access to Third Party Ads depends on your RollWorks subscription package.
If you have a RollWorks subscription package and you want to use Third-Party Ads, you must reach out to your Customer Success Manager or the RollWorks Customer Support Team.
Your Package Third Party Ads
Standard Advertising Included
Advanced Advertising Included
ABM Not Included
ABM with Advanced Advertising Included
Starter (Legacy) Included
Standard (Legacy) Included
Professional (Legacy) Included
Ultimate (Legacy) Included
Free Tier Not Included

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.


Supported Sizes for Third-Party Ads

We recommend that you upload the following six most popular ad sizes, at minimum. The more ad sizes you upload, the more reach your campaign will have and the better it'll perform.


RollWorks also supports the following Third-Party sizes:

  • Banner: 468×60
  • Large Rectangle: 336×280
  • Mid Square: 200×200 
  • Square: 250×250
  • Small Rectangle: 180×150


Supported creative specs for Third-Party Ads?

Supported File Types

  • JPG
  • PNG
  • GIF - up to 30 seconds, 15-20 fps, no looping

Maximum File Size

  • Limited to 150KB

Destination URL 


  • Limited to 1,024 characters
  • Do not use redirecting URLs
  • URLs can't direct to a payment processor for example PayPal.
  • URLs can't direct to a video, for example, a video on Dailymotion. 
  • Includes your UTM Parameters


  • All ads must be Secure Socket Layer (SSL) compliant.
  • All URLs contained in third-party ad tag code snippets must use HTTPS
  • All additional URLs that are loaded via redirects must use HTTPS

Supported Vendors & Tag Types

  • JavaScript: XD, AdForm, AdTech, EyeReturn, Facilitate Digital, Flashtalking, SiteScout, Speedshift, Spongecell
  • iFrame: Netmining, OpenX, Zedo
  • iFrame OR JavaScript: Atlas, Doubleclick, MediaPlex, PointRoll


Uploading Third-Party Ads to RollWorks

The ability to upload Third-Party Ads to RollWorks is not available directly in your RollWorks account.

If you have a RollWorks subscription package and you want to use Third-Party Ads, you must reach out to your Customer Success Manager or the RollWorks Customer Support Team.



There are a few items to consider if you are experiencing issues with your Third-Party Ads:

  • Make sure that your logo is on the creative image.
  • The landing page must include a link to the homepage and/or site privacy policy.
  • The destination URL should not redirect to a different website or redirect to a video, for example, a video on a site like Dailymotion.
  • GIF Ads cannot loop endlessly or be longer than 30 seconds
  • Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.
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