RollWorks does not recommend using third-party web ads, because they aren’t compatible across the majority of inventory sources we offer, and you won’t be able to take advantage of any of our future offerings around creative optimization. Third-party ads cannot be used for Facebook, Instagram, LinkedIn, or Native inventory.
A third-party web ad is a snippet of JavaScript code generated from a third-party ad server in the form of an ad tag (also known as a third party ad tag). The ad tag is a digital container that allows that ads to be displayed. RollWorks collects the ad tag from you and displays the ads you’ve created from a third party. With third-party ads, there is no need to update ads in your campaigns. Any ad change on the third-party ad server will reflect on the single ad tag.
Who can access
| Your Package | Third Party Ads |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Not Included |
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
Supported Sizes
We recommend that, at a minimum, you upload the six most popular ad sizes for each ad set to ensure optimal reach and performance.
| Size | Type | Placement |
|---|---|---|
| 300 x 250 | Medium Rectangle | Desktop, Mobile (phone/tablet) |
| 300 x 600 | Half Page | Desktop, Mobile (phone/tablet) |
| 728 x 90 | Leaderboard | Desktop, Mobile (phone/tablet) |
| 320 x 50 | Mobile Leaderboard | Desktop, Mobile (phone/tablet) |
| 160 x 600 | Wide Skyscraper | Desktop, Mobile (phone/tablet) |
| 970 x 250 | Billboard | Desktop |
Other supported sizes
In addition to the recommended 6 sizes, you can upload the additional sizes in the table below.
| Size | Type |
|---|---|
| 468 x 60 | Full Banner |
| 180 x 150 | Small Rectangle |
| 336 x 280 | Large Rectangle |
| 250 x 250 | Square |
| 200 x 200 | Mid Square |
Format Guidelines
| Item | Guidelines |
|---|---|
|
Supported File Types |
|
|
Maximum File Size |
|
|
Destination URL
|
|
|
Security |
|
|
Supported Vendors & Tag Types |
|
Click URL Macro
An Ad Click URL Macro is necessary if the system doesn't automatically detect one in the tag:
- [adrclickurl]
- [adrclickurl_unesc]
It's crucial to obtain instructions from the third-party tag provider regarding the placement of these click macros. The instructions should also specify whether the URL needs to be encoded or decoded. Failure to add or add them incorrectly may lead to our system being unable to track clicks. Provide the Customer Support team or your Account Manager with these instructions, and we will upload the Ads accordingly.
Upload
The ability to upload Third-Party Ads to RollWorks is not available directly in your RollWorks account. Reach out to your Customer Success Manager if you want to use Third-party ad tags.
Troubleshooting
There are a few items to consider if you are experiencing issues with your Third-Party Ads:
- Make sure that your logo is on the creative image.
- The landing page must include a link to the homepage and/or site privacy policy.
- The destination URL should not redirect to a different website or redirect to a video, for example, a video on a site like Dailymotion.
- GIF Ads cannot loop endlessly or be longer than 30 seconds
- Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.