In light of regulations such as the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and the Children’s Online Privacy Protection Act, (COPPA), AdRoll does not provide its services to websites intended for individuals under the age of 16or serve personalized or retargeted advertising to individuals who are under the age of 16. While COPPA governs websites and ad content targeted to children under the age of 13, the GDPR requires parental consent to process the personal data of an individual under the age of 16. In addition, under the CCPA (effective Jan. 1, 2020), individuals between the ages of 13 and 16 must opt-in to the collection of personal information, and the NAI 2020 Code of Conduct raises the minimum age for targeting audiences from 13 to 16. For these reasons, AdRoll cannot provide its services to websites intended for individuals under the age of 16.
Collecting personal information from children under 16
Targeting interest content to children under the age of 16