Ad Campaigns Analytics

Where do I see Ad Campaigns reports?

In the RollWorks platform, go to the Ad Campaigns tab to find a complete overview of how your campaigns are performing. Here you can view and sort all your campaigns by type, channel, and status.

The Spend associated with Account Targeting, Intent, and Retargeting Playbooks will be included under Ad Campaigns reports. We recommend that you go to the Playbooks tab in the RollWorks platform to see detailed reports and analytics for your Playbooks.

Understanding the Ad Campaigns activity graph

Under the Ad Campaigns tab, you will see an activity graph to visualize trends for two KPIs: Impressions and Spend. By looking at this graph you can see how active your campaigns have been over a period of time.

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How do I customize the KPIs displayed in the activity graph?

You can swap the default KPIs from Spend and Impressions to any other metric of your choice. To do so, click on the drop-down arrow and select a new KPI, for example, CPC or CPA to see performance.

 

How do I customize the Campaign metrics shown in the activity graph?

To customize the metrics on your Ad Campaigns activity graph:

  1. Click the KPI selector button button.png to the right of the metrics on the activity graph.
  2. Select the KPIs you want to see.
  3. Drag and drop the KPIs to set up the order.
  4. Click Done.

 

How can I filter Ad Campaigns?

You can filter the reports for your Ad Campaigns by selecting them above the activity graph. These are the filters available to filter your Ad Campaign reports:

  • Channel: Any combination of Web, Facebook, and LinkedIn.
  • Type: Account Targeting, Contact Targeting, Lookalike Targeting, and Retargeting.
  • Status: By campaign status.
  • Search: Select one or multiple campaigns by campaign name.

When you select a filter it will be applied both to the activity graph overview and the individual campaign breakdowns below the graph.

 

Can I group Ad Campaigns to view aggregated metrics?

You can group Ad Campaign metrics by Channel or Campaign Type:

  • None: All campaigns will appear together in one table
  • Channel: Campaigns will be grouped by web, Facebook, and LinkedIn
  • Type: Campaigns will be grouped by Account Targeting, Lookalike Targeting, and Retargeting

How do I view metrics by conversion audience?

Select Customize Columns and choose the conversion audiences you want to see.

 

What Ad Campaign metrics are available?

The following glossary outlines the metrics and definitions available for Ad Campaigns:

25% Video Views

The number of users who viewed at least 25% of your video.

50% Video Views

The number of users who viewed at least 50% of your video.

75% Video Views

The number of users who viewed at least 75% of your video.

100% Video Views

The number of users who viewed 100% of your video.

Attributed Conversions

Number of conversions attributed to your AdRoll ads based on the selected Attribution model.

Attributed Revenue

Revenue generated from conversions attributed to your AdRoll ads based on the selected Attribution model.

Bounce Rate

The percentage of new visitors who visit only one page on your site and leave.

Channel

Where you set your campaign to run.

Click-Attributed Revenue

Total earnings when someone clicks your ad and converts.

Click CPA

Cost-per-click acquisition: Your average spend for a conversion that happens after someone clicks your ad.

Click ROAS

Click return on investment: Your earning per dollar spent, generated from conversions that happen after someone clicks your ad.

Clicks

How many times an ad was clicked.

Conversions

Goal completion that happens after someone clicks or views your ad.

Cost per Engaged Visitor

Your average spend per engaged visitor (new visitor who views at least three pages on your site).

Cost per New Visitor

Your average spend to bring a new visitor to your site.

CPA

Cost per acquisition: Your average spend per conversion.

CPC

Cost per click: Your average spend for one click.

CPM

 Cost-per-thousand impressions

Created Date

The date the campaign was originally created.

CTC Rate

Click-through conversion rate: The percentage of clicks that resulted in a conversion.

Click-Through Conversion (CTC)

A goal completion that happens after someone clicks your ad.

CTR

Click-through rate: The percentage of impressions that resulted in a click.

Daily Budget

Your set average spend per day. Daily spend may vary up to 20%, but your average daily spend each month will not exceed your set budget.

End Date

The date the campaign is set to end.

Engaged Visitors

New visitors who view at least three pages on your site.

Impressions

When an ad is served. With emails: email opens.

Influenced Conversions

A conversion touched or assisted by an ad but not attributed due to the current attribution model.

New Visitors

Visitors who come to your site for the first time within your set audience duration.

Opens

Total email opens.

Open Rate

The percent of sent emails that are opened.

ROAS

Return on investment: Your earning per dollar spent on ads.

Schedule

The running dates that you selected.

Sent

Total emails sent.

Spend

Amount spent on ads.

Start Date

The date the campaign served its first impression.

Total Conversions (Total Conv.)

The total number of conversions within a 30-day attribution window.

Type

Brand Awareness or Retargeting. Brand Awareness campaigns find new people similar to existing high-intent visitors. Retargeting campaigns bring back visitors who left your site without converting.

View-Attributed Revenue

Total earnings when someone views your ad and converts.

View CPA

Cost-per-view acquisition: Your average spend for a conversion that happens after someone views your ad.

View ROAS

View return on investment: Your earning per dollar spent, generated from conversions that happen after someone views your ad.

VTC (View-through Conversion)

A goal completion that happens after someone views your ad but doesn’t click.

Video Completion Rate

The number of users who viewed 100% of your video divided by total impressions served for that video.

VTC Rate

View-through conversion rate: The percentage of views that resulted in a conversion.

 

How does RollWorks calculate Ad Campaign Metrics?

Calculated Metric

Formula

Output Unit

CTR

Clicks / Impressions

%

Open Rate

Opens / Sends

%

CPC

Spend / Clicks

$

CPM

Spend / Impressions

$

Conversions

View conversions + Click conversions

#

CPA

Spend / Conversions

$

CTC Rate

Click conversions / Clicks

$

Click CPA

Spend / Click conversions

$

VTC Rate

View conversions / Impressions

%

View CPA

Spend / View conversions

$

ROAS

Total attributed revenue / Spend

>x

Click ROAS

Total attributed click revenue / Spend

x

View ROAS

Total attributed view revenue / Spend

x

Open Rate

Open / Sent

%

Cost per New Visitor

Spend / New Visitors

$

 

Where do I find additional Ad reports?

RollWorks offers additional reports under the Scheduled Reports tab in the RollWorks Platform:

Click here to learn more about additional reports:

 

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