Image Web Ads are the most common type of ad designed to stand out from the content on a website or app, making it hard for potential customers to ignore your message. They consist of a single file, minimal animation, and one landing page. Image ads have a background graphic, a business logo, and a call to action.
We recommend adding the 6 most popular essential sizes to run display ads on virtually every website and app. This means more opportunities to connect with your audience — wherever they spend time online.
All ads and landing pages go through our Ad Review Process to make sure they are safe, suitable for everyone, and adhere to NextRoll's Advertising Policies.
You should refresh your ads every 3 months to prevent ad fatigue following our Ad Creative Best Practices guide to align your copy and landing pages to your customer journey. As your prospects move through different stages within the marketing and sales funnel you should target them with different ad creative messaging accordingly.
Who can access
Static Image Ads for Web are available for all RollWorks customers.
To find your current package, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
Recommended Static Image Ad Sizes
We recommend that, at a minimum, you upload the six most popular Static Image ad sizes to ensure optimal reach and performance. In addition to the sizes recommended in this guide, we strongly recommend supplementing your Image Web Ads with Native Web Ads to improve reach and performance.
| Size | Type | Placement |
|---|---|---|
| 300 x 250 | Medium Rectangle | Desktop, Mobile (phone/tablet) |
| 300 x 600 | Half Page | Desktop, Mobile (phone/tablet) |
| 728 x 90 | Leaderboard | Desktop, Mobile (phone/tablet) |
| 320 x 50 | Mobile Leaderboard | Desktop, Mobile (phone/tablet) |
| 160 x 600 | Wide Skyscraper | Desktop, Mobile (phone/tablet) |
| 970 x 250 | Billboard | Desktop |
Additional supported sizes
Mobile ad sizes
Please know that the possibility of showing a certain ad size on mobile depends on the publisher. Some publishers may allow certain sizes on mobile and others don't. The most common mobile ad sizes are 320x50, and 300x250.
In addition to the 6 most popular Static Image sizes, we support other sizes to increase the reach of your campaign.
| Size | Type |
|---|---|
| 468 x 60 | Full Banner |
| 180 x 150 | Small Rectangle |
| 336 x 280 | Large Rectangle |
| 120 x 600 | Skyscraper |
| 120 x 240 | Vertical Banner |
| 125 x 125 | Square Button |
| 250 x 250 | Square |
| 120 x 60 | Tiny Rectangle |
| 200 x 200 | Mid Square |
| 300 x 100 | 3:1 Rectangle |
Format Guidelines
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Supported File Types |
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Maximum File Size |
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Destination URL |
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Content |
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Upload Static Image Ads
If you already have a Static Image ad set ready to go, you can upload the files to RollWorks from the Ad Library, from the Campaign settings page, or from the Playbook settings page:
From the Ad Library
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Log in to RollWorks and navigate to Advertising > Ad Library
- Click Upload
- Drop the file or click Browse to select a properly sized ad.
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Enter the following fields:
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- Name.
- Destination URL.
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- Click Upload and choose the file.
Once the Ads are approved, these new Ads can be used for your campaigns in the RollWorks Platform.
From a Campaign
- Create a new Campaign or edit an existing one.
- When you get to the Ads step, click Upload.
- Drag and drop any pre-created ads into the drop-zone.
- Edit the details as needed and preview the ads on the right.
- Click Upload.
- Review and Launch a new Campaign or Save an existing one.
From a Playbook
Currently you can only select existing ads when creating a new Playbook or updating an existing Playbook. To upload new ads, please navigate to the Ad Library.
Creating Web Ads in RollWorks
Read this article to learn how to use our in-App ad builder using your own assets in a self-serve manner, preview them and use them in your campaigns right away.
Troubleshooting
There are a couple of items that you can check if you are having issues with your image web ads:
- Make sure that your logo is included on your background image.
- The landing page must include a link to your website homepage and/or site privacy policy.
- The destination URL should not redirect to a different website or to a video, for example, a video on Dailymotion or NBS.com.
- GIF ads cannot loop endlessly or be longer than 30 seconds.
- Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.