Free Ad Creative Services

RollWorks offers you a limited number of creative ads based on your subscription package, media spend, and contract terms including:

      • Static ad set assembling.
      • HTML5 ad set assembling.
      • HTML in-banner video ad set assembling.
      • Resizing through file size reduction.
      • Resizing through pixel dimension adjustment.
      • Personalized Ads.

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.

Continue reading to learn more about each type of creative service we support, the limited number of requests you can submit for each type, and how to submit a request.

 

Static Ad Set Assembling

Assembling a Static Ad Set consists of:

    • 6 Image Web Ads (160x600, 300x250, 300x600, 970x250, 728x90, 320x50).
    • 3 Native Web Ads (600x315, 600x500, 600x600).
    • 1 Facebook & Instagram (1 ad size)
    • Uploading the set to your RollWorks Ad Library so that you can add them to your Campaigns and Playbooks or edit them as needed.

Does not include:

  • Emailing you the source files.
  • Bulk downloading your ad files.

The number of quarterly requests you can submit will vary based on your RollWorks package:

Your RollWorks package Static Ad Set included
Standard Advertising 10 sets every quarter*
Advanced Advertising 10 sets every quarter*
ABM 1 sets every quarter*
ABM with Advanced Advertising 5 sets every quarter*
Starter (Legacy) 2 sets every quarter*
Standard (Legacy) 3 sets every quarter*
Professional (Legacy) 5 sets every quarter*
Ultimate (Legacy) 10 sets every quarter*
Free 1 set every quarter

*Minimum monthly media spend may apply to be eligible.

 

HTML5 Ad Set Assembly

Assembling an HTML5 ad set consists of:

  • Creating 6 standard web ad sizes (160x600, 300x250, 300x600, 970x250, 728x90, 320x50)
  • Uploading the set to your RollWorks Ad Library so that you can add them to your Campaigns and Playbooks or edit them as needed.

Does not include:

  • Emailing you the source files.
  • Bulk downloading your ad files.

The number of requests you can submit and the type of requests will vary based on your RollWorks package:

Your RollWorks package  HTML5 Ad Sets included
Standard Advertising 10 sets every quarter*
Advanced Advertising 10 sets every quarter*
ABM Not available. HTML5 Ads not included
ABM with Advanced Advertising 5 sets every quarter*
Free Tier Not Available
Starter (Legacy)
Standard (Legacy) 2 sets every quarter*
Professional (Legacy) 5 sets every quarter*
Ultimate (Legacy) 10 sets every quarter*

*Minimum monthly media spend may apply to be eligible.

 

HTML5 In-banner video Ad Set Assembly

Assembling an HTML5 In-banner video ad set consists of:

  • Creating 5 standard web ad sizes with embedded video (160x600, 300x250, 300x600, 970x250, 728x90).

Does not include:

  • Emailing you the source files.
  • Bulk downloading your ad files.
  • The final output will not include sound.
  • Our creative team doesn’t make or edit videos, you must provide video files ready to go.

The number of requests you can submit and the type of requests will vary based on your RollWorks package:

Your RollWorks package HTML5 In-banner Ad Sets included
Standard Advertising 3 sets every quarter*
Advanced Advertising 3 sets every quarter*
ABM Not available. HTML5 Video Ads not included
ABM with Advanced Advertising 3 sets every quarter*
Free Tier Not Available
Starter (Legacy)
Standard (Legacy)
Professional (Legacy) 1 sets every quarter*
Ultimate (Legacy) 3 sets every quarter*

*Minimum monthly media spend may apply to be eligible.

 

Resizing

Resizing services can consist of one of the following:

Types of Resizing Services What is required?
File size reduction: Reducing the ad file size to meet the 150Kb limit.
  • You will send us the oversized file asset (JPG/PNG, HTML5 zip file, or GIF).
  • We may not be able to complete your request if reducing the size using the file provided results in a low-quality output.

Pixel dimensions resizing: Adjusting pixel dimensions of an existing ad set

  • You will send us your working file including your creative assets.

  • Editable source files (.psd, .ai, etc) are required to build additional ad sizes based on existing creative (providing a flattened png/jpg image asset is not sufficient).

*Minimum monthly media spend may apply to be eligible.

Full Ad Sets created as a result of a resize request will count towards your quarterly Static Ad Set Assembly allotment and your HTML5 Ad Set Assembly allotment.

 

Personalized Ads

Personalized ads are HTML5 ads customized to the user based on their specific company or job title. These ads serve dynamic content relevant to the user by personalizing the message based on the cookie of the user that it is served to, in real-time as the ad impression is served. Personalized Ads can also insert customized copy based on the account Salesforce opportunity stage or the persona. 

Learn about what are personalized Ads in this help center guide.

Your RollWorks package Personalized Ads
Standard Advertising 3 sets every quarter*
Advanced Advertising 3 sets every quarter*
ABM Not available
ABM with Advanced Advertising 3 sets every quarter*
Free Tier Not Available
Starter (Legacy)
Standard (Legacy)
Professional (Legacy) 1 sets every quarter*
Ultimate (Legacy) 3 sets every quarter*

 

 

Submit a request: If you have a RollWorks paid contract

Contact RollWorks Customer Support or your Customer Success Manager to submit your request.

Your creative service request will be completed within 3-5 business days.

 

Submit a request: If you have a RollWorks Free Tier plan

If you don't have a RollWorks subscription you must submit your creative service request directly on the RollWorks platform following these instructions:

  • Log in to RollWorks
  • Create a new Campaign or edit an existing one
  • While creating your Campaign you will be asked to select your Ads
  • Click Request Free Ads

Screen_Shot_2022-04-22_at_4.51.37_PM.png

  • Fill out the form with the required information and click Request
      • Upload your brand assets: your logos and images.
          • Recommended File Formats: .ai, .eps, .svg, .png, .jpg
          • File Size Limit: 20MB in total for all assets.
      • Enter the following fields: 
          • Destination after clicking Ads
          • Title
          • Ad Copy
          • Description
          • Call to Action
          • Facebook Call to Action
          • Design Notes (Optional)

These ads will be automatically uploaded to your Ad Library and you will be notified via email. Your free ads can be assigned to any new or existing campaign. If your assets or content fail to meet RollWorks Ad Policies or Ad Content Guidelines, you will be notified via email to submit a new request.

 

Restricted Content

RollWorks will not provide ad creative services for the following categories:

  • Illegal products or services (includes drug-related content)
  • Discriminatory practices
  • Alcohol and alcohol-related products
  • Dangerous Products and Services
  • Gambling
  • Trade Restricted Countries
  • Political Content
  • Tobacco products and tobacco-related products
  • Forex Trading
  • Sensitive Interest
  • Misleading Content

Please check the full list of Restricted and Prohibited content and practices here

For more information, visit our Ad Content Guidelines.

Was this article helpful?
0 out of 0 found this helpful

Articles in this section

Chat with an agent
Mon - Fri 10am - 6pm EST
Send a support email
Mon - Fri 10am - 6pm EST