How to exclude an audience from a Campaign

Campaigns offer your audience flexibility and allow you to exclude specific audiences from being targeted. When excluding an audience from a campaign RollWorks will not display ads to people in that Audience. You can exclude both:

  Playbooks do not support audience exclusions

The instructions in this article only apply to advertising campaigns. Advertising Playbooks are pre-set strategies that are easy to maintain, and they do not support audience exclusions.


Watch this 1-minute video or follow the steps below to exclude an audience from a campaign:

  • Go to this page or navigate to Advertising > Campaign & Playbooks.
  • Click the Campaigns tab.
  • Click the campaign name you want to modify.
  • Click Edit.
  • Under Campaign Settings navigate to the section Exclusions
    • Choose the Exclusions section on the left side of the page.
    • Click Choose to select an audience that already exists.


  • Select an audience from the list, you can filter by conversion, audience type, or audience name.


  • Select the checkbox next to the audience(s) you want to exclude.
  • Click Choose.
  • You will be taken back to the Campaign Edit menu. On this page, the excluded audience(s) you selected will be listed under Exclusions. Click Save.



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