Pixel Assistant Guide

How it works

The Pixel Assistant is a tool to validate your Pixel integration, visualize website audiences, and tag conversion pages, all of which will help you drive better campaign performance. This is an easy-to-use tool at your fingertips so that you can ensure that your website is optimized for success.

Pixel Assistant allows you to:

Validate your Pixel integration

Visit any page on your website and instantly see if the Pixel is correctly implemented on that page.

Create website audiences
Create audiences from your website to target visitors to your high-value and conversion pages. The audiences you create in Pixel Assistant will be available to you when launching retargeting campaigns and advertising Playbooks.
Authorize forms for data collection
Opt-in specific form fields for entry collection (first name, last name, email). This capability allows you to opt-in email form fields for collection using the Pixel, ensuring your site is optimized to collect email addresses. You can also enable Automatic Form Tracking to track submissions from Marketo and HubSpot forms.
Categorize your website pages
Ensure all your website pages are properly categorized (eg. about us, pricing and plans, newsletter) to help inform and optimize our bidding technology and optimize your campaign performance.
Ensure the Pixel is installed on every page on your website
Download a report that shows you which pages on your site do not have the Pixel present. This report also calls if any of your website pages missing the Pixel are being used in an active advertising campaign or playbook. Using this report, you can properly implement our pixel on those pages to ensure proper conversion and attribution.

Watch this 5-minute video to learn how to use Pixel Assistant.

 

Who can access

All RollWorks customers including those without a subscription package can use Pixel Assistant.

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.

 

How to launch

  1. Login to RollWorks and navigate to the left menu and click Audiences
  2. Click Website Audiences.
  3. Click on the Pixel Assistant card to launch Pixel Assistant.

  4. Launching Pixel Assistant will open your website home page in a new browser tab with the Pixel Assistant tool open as shown below. You may choose which of the 4 tasks you want to complete to help you optimize your Pixel’s health, they don’t need to be done sequentially or at the same time.

 

Segment your website audiences 

You can confirm if your high-value website pages have been added to a Website Audience in RollWorks or you can create Website Audiences directly from Pixel Assistant without having to go back to RollWorks. 

Navigating through your website pages while having Pixel Assistant open will allow you to confirm if a page has been added to your RollWorks account as a Website Audience so that you can track traffic for this segment and use it in your campaigns.

If a page has not been added as a Website Audience in RollWorks, Pixel Assistant will indicate the page is part of our default catch-all segment called 'Visitors to Unsegmented Pages'.

When creating a new Website Audience directly using Pixel Assistant you can indicate if they are a Conversion Audience or not. It is important that you define all your Conversion Audiences so that your RollWorks campaigns are optimized and your RollWorks reports are accurate.

You are all set! Pixel Assistant will display a confirmation message after you successfully create a Website Audience. Your new Website Audience will be available on the RollWorks platform under Audiences > Website Audiences.

Your audiences will be available to you when Launching Retargeting campaigns and Playbooks.

 

Authorize forms for data collection

You can use Pixel Assistant to set up email collection on every form of your website. 

Go through the steps in this Help Center article to learn how to use Pixel Assistant to ensure that email collection has been set up correctly for every form to maximize your email address capture. You can also enable Automatic Form Tracking to track submissions from Marketo and HubSpot forms.

 

Categorize your website pages

You can use Pixel Assistant to ensure that all your website pages are properly categorized (eg. about us, pricing and plans, newsletter) with the objective to help inform our bidding technology, which will result in better optimization for your campaigns.

 

Check your Pixel coverage

The effectiveness of your RollWorks campaign performance is dependent on having the Pixel correctly installed and firing on all your website pages. Pixel Assistant helps you discover the important pages that are missing the RollWorks Pixel. Simply download the report, review it, and take action.

If all pages on your website have the Pixel installed correctly Pixel Assistant will display the following:

If some of your website pages do not have the Pixel correctly installed and firing, Pixel Assistant will display the following results:

Click Download Report and work with your website developer to troubleshoot the issues in those pages and ensure the Pixel is correctly installed. This report also calls out pages missing the RollWorks Pixel that are actively used in your campaigns or playbooks. Using this report, you can properly implement our pixel on those pages to ensure proper conversion and attribution.

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