How it works
The Pixel Assistant is a tool to validate your Pixel integration, visualize website audiences, and tag conversion pages, all of which will help you drive better campaign performance. This is an easy-to-use tool at your fingertips so that you can ensure that your website is optimized for success.
Pixel Assistant allows you to:
Visit any page on your website and instantly see if the Pixel is correctly implemented on that page.
Watch this 5-minute video to learn how to use Pixel Assistant.
Who can access
All RollWorks customers including those without a subscription package can use Pixel Assistant.
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
How to launch
- Login to RollWorks and navigate to the left menu and click Audiences
- Click Website Audiences.
- Click on the Pixel Assistant card to launch Pixel Assistant.
- Launching Pixel Assistant will open your website home page in a new browser tab with the Pixel Assistant tool open as shown below. You may choose which of the 4 tasks you want to complete to help you optimize your Pixel’s health, they don’t need to be done sequentially or at the same time.
Segment your website audiences
You can confirm if your high-value website pages have been added to a Website Audience in RollWorks or you can create Website Audiences directly from Pixel Assistant without having to go back to RollWorks.
Navigating through your website pages while having Pixel Assistant open will allow you to confirm if a page has been added to your RollWorks account as a Website Audience so that you can track traffic for this segment and use it in your campaigns.
If a page has not been added as a Website Audience in RollWorks, Pixel Assistant will indicate the page is part of our default catch-all segment called 'Visitors to Unsegmented Pages'.
When creating a new Website Audience directly using Pixel Assistant you can indicate if they are a Conversion Audience or not. It is important that you define all your Conversion Audiences so that your RollWorks campaigns are optimized and your RollWorks reports are accurate.
You are all set! Pixel Assistant will display a confirmation message after you successfully create a Website Audience. Your new Website Audience will be available on the RollWorks platform under Audiences > Website Audiences.
Your audiences will be available to you when Launching Retargeting campaigns and Playbooks.
Authorize forms for data collection
You can use Pixel Assistant to set up email collection on every form of your website.
Go through the steps in this Help Center article to learn how to use Pixel Assistant to ensure that email collection has been set up correctly for every form to maximize your email address capture. You can also enable Automatic Form Tracking to track submissions from Marketo and HubSpot forms.
Categorize your website pages
You can use Pixel Assistant to ensure that all your website pages are properly categorized (eg. about us, pricing and plans, newsletter) with the objective to help inform our bidding technology, which will result in better optimization for your campaigns.
Check your Pixel coverage
The effectiveness of your RollWorks campaign performance is dependent on having the Pixel correctly installed and firing on all your website pages. Pixel Assistant helps you discover the important pages that are missing the RollWorks Pixel. Simply download the report, review it, and take action.
If all pages on your website have the Pixel installed correctly Pixel Assistant will display the following:
If some of your website pages do not have the Pixel correctly installed and firing, Pixel Assistant will display the following results:
Click Download Report and work with your website developer to troubleshoot the issues in those pages and ensure the Pixel is correctly installed. This report also calls out pages missing the RollWorks Pixel that are actively used in your campaigns or playbooks. Using this report, you can properly implement our pixel on those pages to ensure proper conversion and attribution.
Median Pixel Load Time
Use this as an indicator of how fast/slow the Pixel is loading on your website. If the pixel is not loading fast, this means it's likely you are missing out on tracking and de-anonymizing website visitors.
We consider a sample of URLs and calculate the average time for loading our Pixel.
| Status | Pixel Load Time |
|---|---|
| Slow | >= 5 seconds |
| Medium | between 3 and 5 seconds |
| Fast | <= 3 seconds |
Once a day, we recalculate the average load time on the pages where the pixel is placed.
What to do if your pixel load time is slow?
The actions you may take to improve the pixel load time will be specific to your own website. Talk to your website administrator to understand what third-party scripts or resources are loaded before the RollWorks Pixel.