Push RollWorks Audiences to LinkedIn

There are two different ways to use RollWorks data to target LinkedIn members with advertising campaigns. 

1. Launch and manage LinkedIn campaigns directly within RollWorks. This is limited to Sponsored Content Single Image ads only. If you prefer this method jump to this article.
2. Push your RollWorks Audiences to LinkedIn: Sync Account Lists and Groups to LinkedIn and launch campaigns directly through LinkedIn Campaign Manager. Continue reading to learn more.

Features Supported

Who can access

To Push RollWorks audiences to LinkedIn you will need:

• Your own LinkedIn Business Manager account so that you can manage your LinkedIn Business Page and LinkedIn Ad Accounts.
• An active RollWorks subscription package that includes access to the LinkedIn Integration

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.

Before you start

You must complete the following before you push your first RollWorks audience to LinkedIn:

1. You must connect your RollWorks account to your LinkedIn Ad accounts by completing the instructions in this LinkedIn Integration guide.
2. You must have at least one RollWorks Account List created and ready to use.
3. Keep in mind that the list you send over to LinkedIn must result in at least 300 matched LinkedIn profiles.

How to push Audiences to LinkedIn

Watch this 2-minute video to learn how pushing RollWorks Audiences to LinkedIn works or follow the step-by-step instructions below.

1. Log in to RollWorks and navigate to Audiences > Account Lists.
2. Click the name of the specific Account List that you want to push to LinkedIn as your Audience. In the example below the Account List is called 'New Prospects' and has a total of 5,100 accounts.
3. Click Destinations.
4. Select one LinkedIn Ad Account from the dropdown menu. This is the Ad Account you want to push this RollWorks Audience to. In the example below we selected the Destination called LinkedIn (Business Unit A) to push our Account List called New Prospects.
5. Select all the Account Groups within this Account List that you want to push to LinkedIn and click Continue. In the example below we selected the Account Groups ‘All Accounts’ and Strategic to push them to the selected destination.
6. Review the Account Groups and Ad Account destinations to confirm they are correct and click Push to finish.

You are done! The audiences pushed to LinkedIn for the first time may take 24-48 hours to be available in your LinkedIn account. Your Account List in RollWorks will indicate if it is being used to send data to LinkedIn by displaying the LinkedIn logo under ‘Destinations’. After the first sync, lists are refreshed every 24 hours. 

To view, the full list of your RollWorks Audiences synced over to LinkedIn and their status click Destinations.

Find your RollWorks Audiences in LinkedIn Campaign Manager

• Log in to LinkedIn Campaign Manager. 
• Navigate to Plan > Audiences in the left side menu.
• Filter by Source = Third party.

• The resulting list will include all audiences synced from a third party. Use the column Source to find the Audiences synced from RollWorks vs other sources.

• When a RollWorks Account List/Group is pushed to LinkedIn it will take between 24-48 hours to match all possible LinkedIn member profiles. During this time the Status on LinkedIn will show as Building.

• When the Account List/Group has completed the matching process the Status will change to Ready.

• Click the name of the RollWorks Account List/Group in Ready Status that you want to add to a campaign.

• On the next screen, you will see how many companies within your Account List/Group were matched companies page on LinkedIn. You may see a slight discrepancy between the number of companies in this list and the number of Accounts in RollWorks, this is due to the dynamic nature of Account Lists and the 24-hour daily sync to LinkedIn.

• Click Create Campaign. To learn more visit the LinkedIn help center. 

Status of Audiences synced to LinkedIn

To view a list of RollWorks Audiences synced to LinkedIn, the number of accounts on each audience, the status of the sync, and the LinkedIn Ad Account they are being pushed to follow the instructions below:

1. Log in to RollWorks and navigate to Audiences > Account Lists.
2. Click the name of the specific Account List that you want to push to LinkedIn as your Audience. In the example below the Account List is called 'New Prospects' and has a total of 5,100 accounts.
3. Click Destinations.
4. The following Destination page will open including your RollWorks Account Groups pushed to your destination LinkedIn Ad accounts.

Here you can take the following actions:

The table below displays all the possible statuses in RollWorks and its corresponding LinkedIn status for the Audiences you sync over to Linked In:

Status in RollWorks	Status in LinkedIn	Description
	'Building'	The audience push was initiated from RollWorks and it may take 24-48 hours to be available in your LinkedIn account.
	'Ready' or 'Updating'	The audience has been successfully pushed from RollWorks to LinkedIn and is available on LinkedIn to be used. The date displayed is the date of the last sync.
	'Failed'	The audience was scheduled to be pushed in the last sync but failed to reach LinkedIn due to: The audience size exceeds the limit of 10,000 accounts. There is a temporary system issue between RollWorks and LinkedIn. RollWorks will attempt to push again audiences in the 'Out of Sync' status the following day at 8 am UTC when the daily sync is scheduled.
	'Archived' or 'Expired'	The audience may have stopped syncing for one of the following reasons: The daily push was stopped by a user by clicking 'Stop pushing'. Click the tooltip to learn who stopped it and when it was stopped. The associated LinkedIn audience is set in an 'Archived' or 'Expired' state on LinkedIn. 'Archived' = LinkedIn audience not used in any draft/live campaigns in the last 30 days in LinkedIn. 'Expired' = LinkedIn audience not used in any draft/live campaigns in the last 30 days in LinkedIn. There is a system issue with the RollWorks<>LinkedIn Integration: The associated LinkedIn Ad Account is disconnected. The user lost access to the LinkedIn Ad Account. The user LinkedIn's access was revoked.

Common Audience Sync Issues

Push RollWorks Audience to LinkedIn FAQs

What happens with the audiences that are being pushed to LinkedIn once I terminate the LinkedIn integration?

They will remain in your LinkedIn account however, you will not be able to update or add new audiences.