This integration may take up to 1-4 business days
After you connect your AdRoll ABM account to your LinkedIn account it might take 1-4 business days before you can see your LinkedIn Ad Accounts in the AdRoll ABM platform. If your integration is initiated on the 25th of the month or later, please note that the integration cannot be enabled until the 1st of the following month. If you cannot see your integration after this period please contact our Customer Support.
What is the LinkedIn Integration
The LinkedIn Integration connects your LinkedIn business account to AdRoll ABM to power your Account-Based strategy.
This integration gives you great flexibility, you can push your Account Lists to LinkedIn, or run advertising campaigns directly on the AdRoll ABM platform. Learn more about both options and which one is right for you here.
Who can access
To use the LinkedIn Integration for AdRoll ABM you must have:
- An active LinkedIn Business Manager account.
- An active subscription package, please not that not all packages include this integration:
| Your Package | LinkedIn Integration |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Not Included |
To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.
Connect your account to LinkedIn
Option 1: Push Account Lists to LinkedIn
Follow the instructions below to connect your LinkedIn Business account to AdRoll ABM and push Account Lists to your different LinkedIn Ad Accounts, so that you can use them to run campaigns directly within your LinkedIn account.
- Log in to your AdRoll ABM account and navigate to Integrations > LinkedIn.
- Log in to LinkedIn using your LinkedIn account credentials.
- Click Allow.
- Select all the Ad Accounts that you want to connect to the AdRoll ABM platform as the destinations to send your Account Lists and click Connect.
- Your LinkedIn Ad accounts will be displayed under Destinations with the status Connected.
You can disconnect LinkedIn Ad Accounts setup as destination at any time from the AdRoll ABM platform navigating to Settings > Integrations > LinkedIn.
- After connecting your Ad accounts as destinations you can continue and Push AdRoll ABM Audiences to LinkedIn.
Option 2: Run Sponsored Content through the AdRoll ABM platform
You cannot use Media Credits for LinkedIn Campaigns
If you have LinkedIn credits or Media Credits as part of your contract, they cannot be used towards your LinkedIn campaign spend. We will bill you for your LinkedIn Campaign spend separately from your Media Credits.
Follow the instructions below to connect your LinkedIn Business account to AdRoll ABM and and run campaigns directly within your account:
- Log in to your AdRoll ABM account and navigate to Integrations > LinkedIn and click the LinkedIn card.
- Click the tab called Run sponsored Content through AdRoll and click Set Up.
- Enter your company’s LinkedIn profile page URL and click Connect.
- After clicking Connect your request to connect your account to Linkedin is sent to your LinkedIn Administrator:
- If you are the administrator of your business LinkedIn account click Go to LinkedIn and Approve.
- If you are not the administrator of your business LinkedIn account, reach out to your administrator to approve our request.
- Sign in to LinkedIn to approve the request from us:
- Go to Settings > Manage Admins.
- Click 'Accept' to approve the request from our System Administrator at AdRoll to be a sponsored content poster.
- The last step of this installation is to wait 24-48 hours for billing and account lists to sync.
After completing the steps in this guide your LinkedIn account will be connected to your account so that you can launch a LinkedIn Advertising Campaign directly in the AdRoll ABM platform.