You cannot use Media Credits for LinkedIn Campaigns
If you have LinkedIn credits or RollWorks media credits as part of your contract, they cannot be used towards your LinkedIn campaign spend. RollWorks will bill you for your LinkedIn Campaign spend separately from your Media Credits.
Who can access
Access to the RollWorks<>LinkedIn Integration to advertise to your LinkedIn Audiences using RollWorks data depends on your RollWorks package.
| Your Package | LinkedIn Integration |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Not Included |
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
LinkedIn Campaign reports in RollWorks
After you launch a LinkedIn Account Targeting Campaign, your next step is to measure its performance.
Differently from other RollWorks Campaigns, LinkedIn Campaigns only allows reporting on the following metrics to preserve their member's privacy:
- The top 10,000 accounts with 3+ impressions, sorted by impressions per day.
- Click data for accounts with 3+ clicks.
- Conversion data for accounts with 3+ conversions.
- Spend data for accounts with 3+ clicks.
- Login to RollWorks, go to 'Advertising' > 'Campaigns & Playbooks', and click on the 'Campaigns' tab.
- Use the filter 'Channel' to select 'LinkedIn' to only view LinkedIn Campaigns.
Click on the LinkedIn campaign name you wish to look into.
On the next page, you will the specific LinkedIn Campaign details including reporting on the performance of your individual campaigns:
- Impressions
- CTR
- Spend
- Conversions
- CPA
These metrics are updated hourly.
Conversion Lead Type
For Conversions, RollWorks automatically syncs overall Conversion Audiences except for any conversion audiences labeled as Non-Lead Page
This means that every Conversion tracked by LinkedIn should be a form fill (as you defined when you created your Conversion Audiences).
Account-level reporting
To drill-down and see media and conversion metrics at the Account level click the tab Accounts tab on the specific Campaign page details.
If you select a date range where we do not record activity meeting LinkedIn's privacy threshold of 3 conversions for a given account within the date range, we will show a purple 'i' indicating showing that we do not have sufficient data to share.
Aggregated advertising reports
You can see the combined impact of all of your RollWorks Campaigns and Playbooks on your Account Lists in the RollWorks Advertising Engagement Report.
🚨 In the RollWorks Advertising Engagement Report you will see aggregated metrics for all your campaigns and Playbooks. At this time is not possible to filter to see aggregated reporting for LinkedIn Campaigns only.
Login to RollWorks, go to Advertising > Reports, and click the Engagement tab.
Filter by the Account list that you are targeting with your LinkedIn Campaign.
The RollWorks Advertising Engagement Report will only populate data from the LinkedIn campaign that meets the LinkedIn privacy threshold. For example, if an account does not meet the minimum display clicks in the LinkedIn campaign view, it also will not display in this report.